May 2026
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Golden Week 2026 Hotel Price YoY Analysis Across Six Major Cities: Unpacking the Drivers Behind Kyoto (+20%) and Tokyo (+17%)
As Golden Week 2026 (April 29 to May 6) approaches, hotel pricing across six major cities has shifted significantly compared to the same period last year. Based on aggregated publicly available OTA pricing data, monthly ADR (average daily rate) for April and May rose sharply—up approximately 18–20% year-on-year in Kyoto and 14–17% in Tokyo. However, when focusing specifically on the Golden Week period, notable differences in performance across cities become increasingly apparent. This article analyzes real data from six cities through three key lenses: inbound travel trends, domestic demand, and REIT operational dynamics.