Hokkaido
-
Golden Week 2026 Hokkaido Hotel Price Analysis: Niseko +29% and the Drivers Behind the Surge in Sell-Out Rates
※Prices are based on per-room rates for double occupancy (tax included). Data is aggregated from publicly available OTA pricing. An analysis of hotel pricing in Hokkaido during Golden Week 2026 (April 25 to May 6) shows that the average accommodation rate across the region reached ¥35,700, up +7.7% year-on-year. Notably, Kutchan Town (the core of the Niseko area) recorded a striking increase of +29.1% on average during the holiday period, with peak dates (May 2) surging as high as +35.2%. This sharp rise is driven by the spillover of inbound demand into the spring season, a wave of new luxury resort openings, and a rapid increase in sell-out rates. Based on a dataset of 1,703,077 plan prices, this article examines pricing trends by area and property type.
-
Golden Week 2026 Hotel Price YoY Analysis Across Six Major Cities: Unpacking the Drivers Behind Kyoto (+20%) and Tokyo (+17%)
As Golden Week 2026 (April 29 to May 6) approaches, hotel pricing across six major cities has shifted significantly compared to the same period last year. Based on aggregated publicly available OTA pricing data, monthly ADR (average daily rate) for April and May rose sharply—up approximately 18–20% year-on-year in Kyoto and 14–17% in Tokyo. However, when focusing specifically on the Golden Week period, notable differences in performance across cities become increasingly apparent. This article analyzes real data from six cities through three key lenses: inbound travel trends, domestic demand, and REIT operational dynamics.
-
NISEKO HIRAFU GREEN PARK Opening: Enjoy Nature and Culture in Summer Niseko
(Source: Tokyu Corporation) In October 2022, Tokyu Corporation, Niseko Tokyu Resort Co., Ltd., and Tokyu Resorts & Stay Co., Ltd. signed a comprehensive partnership agreement with Kutchan Town to form an all-season international resort. Based on this agreement, the companies announced the second summer opening of “NISEKO HIRAFU GREEN PARK” and other summer activities starting on Saturday, July 13th. Niseko is known for attracting many tourists during the winter ski season, but efforts are being made to rediscover the region's charm during the summer "Green Season," aiming to attract many tourists from both domestic and international sources.
-
Formation of Shiretoko Nature Chefs Club (SNCC): Promoting the Appeal of Working as Hotel Chefs
（Source：SNCC） In Hokkaido's Shiretoko, Kitakobushi Resort has launched the Shiretoko Nature Chefs Club (SNCC), aiming to enrich the region's unique food culture. This club, centered around restaurant chefs, strives to develop new culinary methods using the limited ingredients available in Shiretoko's harsh natural environment. It also communicates the appeal of working as hotel chefs, contributing to the development of new talent. SNCC's activities are based on five pillars: 'Meeting the people who nurture', 'Valuing experiences', 'Creating cooking methods', 'Communicating cuisine', and 'Creating fun', where chefs deepen their connections with producers to cultivate the local food culture.