Inbound
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A Stunning View of Cherry Blossoms and Mt. Fuji Takes the Top Spot : Spring Scenery Rankings Japan Can Proudly Share with the World
On the travel information website "Jalan News" operated by Recruit Co., Ltd., a survey was conducted on "breathtaking spring scenery." The survey was themed around "spring sceneries Japan can proudly showcase to the world," and gathered iconic spring landscapes from all over the country. The results have now been announced.
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Booking.com: Inbound Travel Trends to Mie in Spring 2025
(Based on data from Booking.com) Booking.com has released the latest trends in inbound tourism to Mie Prefecture, where one of the world’s premier motorsport races is held. The analysis focused on check-in reservations between April 3 and April 7, 2025, which coincides with the event period. It revealed a notable increase in overseas travelers to Mie Prefecture, particularly from Western countries such as Australia, the United Kingdom, the United States, Germany, and the Netherlands. A significant surge in search volume was also observed in Switzerland and New Zealand.
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JNTO Announcement : Number of Foreign Visitors to Japan in February 2025 Up 16.9% Year-on-Year, but Showing a Decline from the Previous Month
(Source: JNTO) The number of foreign visitors to Japan in February 2025, as announced by the Japan National Tourism Organization (JNTO), reached 3,258,100, marking a 16.9% increase compared to the same month of the previous year. However, this figure represents a slight decrease from January 2025, when the number stood at 3,781,200. Nevertheless, compared to February 2019, before the COVID-19 pandemic, when there were 2,604,322 visitors, the February 2025 figure shows a 25.1% increase, indicating a continued overall recovery trend. The steady recovery is particularly supported by the rebound of the Chinese market and the increase in visitors from the United States.
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Which Ski Areas Are Popular Among Inbound Skiers? : 2025 Ski Destination Rankings
(Source: Agoda International Japan K.K.) Agoda Company Pte. Ltd., the operator of the digital travel platform “Agoda,” has announced the “2025 Ranking of Japan’s Top Ski Destinations,” reflecting the latest ski travel trends. This ranking is based on accommodation search data from Agoda and analyzes the most popular ski destinations among both Japanese travelers and inbound tourists. (Image Source: Pakutaso) In the ranking of ski destinations for domestic travelers, Iwate Prefecture, including Hachimantai, took the top spot. Hachimantai is considered popular due to the combination of skiing and hot springs. Nagano Prefecture, including Hakuba, and Niigata Prefecture, including Yuzawa, also continue to attract strong interest, with many skiers and snowboarders favoring these areas due to the convenience of reaching them in about an hour and a half from the city center via the Joetsu Shinkansen. In the ranking of ski destinations for international travelers, Hakuba in Nagano Prefecture saw the highest increase in searches, with a 63% year-over-year growth. The success of international promotions and the enhancement of multilingual support have solidified its position as one of Japan’s top ski resorts. Hakuba offers a variety of courses suitable for all levels, from beginners to advanced skiers, attracting many ski enthusiasts....
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JNTO Announcement: 3.781 Million Foreign Visitors to Japan in January 2025, with Recovery Led by China and South Korea
(Source: JNTO) The Japan National Tourism Organization (JNTO) announced that the number of foreign visitors to Japan in January 2025 reached 3,781,200, marking a significant increase of 40.6% from the previous month and 79.5% year-on-year. Compared to January 2019, the figure was up by 7.5%, exceeding pre-pandemic levels. The recovery of the Chinese market was particularly notable, while South Korea and Taiwan also showed stable growth.
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Hot Spring Destinations Chosen by Inbound Travelers: NAVITIME Analyzes the Potential for Attracting Visitors
NAVITIME JAPAN's data analysis team has released a study on popular hot spring destinations among international travelers based on usage trends from the Japan Travel by NAVITIME navigation app. Hot springs are a highly sought-after experience for visitors to Japan, and surveys by the Japan Tourism Agency indicate that satisfaction with hot spring bathing often exceeds expectations. This analysis categorizes traveler preferences by region and country of origin.
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Comprehensive Analysis of Inbound Tourism Trends During the Chinese New Year: Popular Travel Destinations Concentrated in Hokkaido and the Kansai Region
Intersect Communications Co., Ltd., which specializes in overseas promotions and inbound tourism support for markets such as China and Taiwan, conducted a survey titled "Survey on Travel to Japan During the 2025 Chinese New Year Period" to explore trends in Japan-bound travel amid the recovery of inbound tourism from China. This survey targeted residents of China and was conducted via the questionnaire feature on Tencent's messaging app "WeChat" from December 6 to December 13, 2024, collecting a total of 6,383 valid responses.
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Chinese New Year 2025: Ranking of Japan’s Most Popular Tourist Destinations Among Inbound Travelers Announced
(Based on materials provided by KKday JAPAN Co., Ltd.) KKday JAPAN Co., Ltd. has announced the ranking of Japan's most popular prefectures among inbound tourists during the 2025 Chinese New Year holiday. Based on KKday's reservation data, Tokyo ranked first, followed by Osaka, Kyoto, Hokkaido, and Okinawa. This year’s Chinese New Year has drawn attention to snow-related experiences, influenced by increased exposure on social media and higher-than-average snowfall.
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JNTO Announcement: December 2024 Inbound Visitor Data and Regional Trends
(Created based on JNTO data) According to JNTO, the number of international visitors to Japan in December 2024 was 3,489,800, representing an approximately 10% increase from 3,187,000 in November 2024. Compared to the same month in 2019, when the figure was 2,526,387, this marks a rise of over 40%, indicating a robust recovery that significantly exceeds pre-pandemic levels. (Created based on JNTO data) The number of international visitors in December 2024 increased by approximately 740,000 compared to December 2023, showing a year-on-year growth of 30.6%. Additionally, compared to December 2019, this represents a rise of about 746,000. The main factors behind this growth include increased demand for travel to Japan from South Korea and Hong Kong, as well as stable inflows of tourists from Taiwan and the United States. The number of visitors from South Korea was 867,400, showing a 15.7% month-on-month increase and a 10.8% year-on-year increase. Compared to December 2019, this represents an approximate 250% rise, reflecting a strong recovery in the South Korean market. Meanwhile, the number of visitors from China was 604,200, showing a 10.6% month-on-month increase but a 15% decrease compared to December 2019. While the Chinese market has not yet fully recovered, the continued...
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JNTO Announcement: Record-Breaking 3,187,000 Inbound Visitors to Japan in November 2024
(Source: JNTO) According to JNTO, the number of inbound visitors to Japan in November 2024 reached 3,187,000, marking a 30.6% increase compared to the same month in the previous year and a 30.5% increase compared to November 2019. This figure significantly surpasses the pre-COVID-19 level of 2,441,274 visitors recorded in November 2019, setting a new record for the highest number of visitors in November. Furthermore, the cumulative total of inbound visitors by the end of November 2024 reached 33,379,200, exceeding the previous annual record set in 2019 and achieving the highest cumulative number of inbound visitors to date.