Inbound
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Hot Spring Destinations Chosen by Inbound Travelers: NAVITIME Analyzes the Potential for Attracting Visitors
NAVITIME JAPAN's data analysis team has released a study on popular hot spring destinations among international travelers based on usage trends from the Japan Travel by NAVITIME navigation app. Hot springs are a highly sought-after experience for visitors to Japan, and surveys by the Japan Tourism Agency indicate that satisfaction with hot spring bathing often exceeds expectations. This analysis categorizes traveler preferences by region and country of origin.
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Comprehensive Analysis of Inbound Tourism Trends During the Chinese New Year: Popular Travel Destinations Concentrated in Hokkaido and the Kansai Region
Intersect Communications Co., Ltd., which specializes in overseas promotions and inbound tourism support for markets such as China and Taiwan, conducted a survey titled "Survey on Travel to Japan During the 2025 Chinese New Year Period" to explore trends in Japan-bound travel amid the recovery of inbound tourism from China. This survey targeted residents of China and was conducted via the questionnaire feature on Tencent's messaging app "WeChat" from December 6 to December 13, 2024, collecting a total of 6,383 valid responses.
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Chinese New Year 2025: Ranking of Japan’s Most Popular Tourist Destinations Among Inbound Travelers Announced
(Based on materials provided by KKday JAPAN Co., Ltd.) KKday JAPAN Co., Ltd. has announced the ranking of Japan's most popular prefectures among inbound tourists during the 2025 Chinese New Year holiday. Based on KKday's reservation data, Tokyo ranked first, followed by Osaka, Kyoto, Hokkaido, and Okinawa. This year’s Chinese New Year has drawn attention to snow-related experiences, influenced by increased exposure on social media and higher-than-average snowfall.
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JNTO Announcement: December 2024 Inbound Visitor Data and Regional Trends
(Created based on JNTO data) According to JNTO, the number of international visitors to Japan in December 2024 was 3,489,800, representing an approximately 10% increase from 3,187,000 in November 2024. Compared to the same month in 2019, when the figure was 2,526,387, this marks a rise of over 40%, indicating a robust recovery that significantly exceeds pre-pandemic levels. (Created based on JNTO data) The number of international visitors in December 2024 increased by approximately 740,000 compared to December 2023, showing a year-on-year growth of 30.6%. Additionally, compared to December 2019, this represents a rise of about 746,000. The main factors behind this growth include increased demand for travel to Japan from South Korea and Hong Kong, as well as stable inflows of tourists from Taiwan and the United States. The number of visitors from South Korea was 867,400, showing a 15.7% month-on-month increase and a 10.8% year-on-year increase. Compared to December 2019, this represents an approximate 250% rise, reflecting a strong recovery in the South Korean market. Meanwhile, the number of visitors from China was 604,200, showing a 10.6% month-on-month increase but a 15% decrease compared to December 2019. While the Chinese market has not yet fully recovered, the continued...
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JNTO Announcement: Record-Breaking 3,187,000 Inbound Visitors to Japan in November 2024
(Source: JNTO) According to JNTO, the number of inbound visitors to Japan in November 2024 reached 3,187,000, marking a 30.6% increase compared to the same month in the previous year and a 30.5% increase compared to November 2019. This figure significantly surpasses the pre-COVID-19 level of 2,441,274 visitors recorded in November 2019, setting a new record for the highest number of visitors in November. Furthermore, the cumulative total of inbound visitors by the end of November 2024 reached 33,379,200, exceeding the previous annual record set in 2019 and achieving the highest cumulative number of inbound visitors to date.
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JR Kyushu Hotels & Resorts Enhances Multilingual Support and Convenience with “VERY”
(Source : JR Kyushu Hotels & Resorts Inc.) JR Kyushu Hotels & Resorts Inc. introduced the travel app "VERY," developed by Active Values Inc., across 12 of its hotels and inns starting October 2024. Designed to enhance user convenience during their stay and bolster multilingual support, "VERY" requires no app download. Guests can simply scan a QR code installed within the facility using their smartphone. The app automatically adapts to the user’s device language, ensuring seamless usability for international visitors. With "VERY," guests can access hotel facility guides, usage instructions, sightseeing information, and announcements, not only in their rooms but also while outside.
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JNTO Announcement : Record 3,312,000 Inbound Visitors to Japan in October 2024
(Source: JNTO) According to JNTO's announcement, the number of inbound visitors to Japan in October 2024 reached 3,312,000, representing a 31.6% increase compared to the same month last year and a 32.6% increase compared to October 2019. This figure significantly surpasses the 2,496,568 inbound visitors recorded in October 2019, marking the ninth consecutive month of record-breaking numbers for the respective months. Moreover, the total number of inbound visitors for the year through October has reached 30,192,200, the fastest pace to surpass 30 million since statistics began in 1964. The October 2024 figure represents an increase of approximately 790,000 visitors compared to October 2023, showing a 31.6% year-on-year growth. It also reflects a 33% increase from October 2019 and an increase of approximately 440,000 visitors compared to September 2024. This growth can be attributed to the rise in autumn tourism demand and active promotional activities domestically and internationally. With the arrival of the autumn foliage season, inbound demand has increased across various markets. Key contributors include growth in visitors from China in East Asia, Singapore in Southeast Asia, and the United States in Europe, the Americas, Australia, and the Middle East. To sustain this momentum, flexible policies aligned with seasonal...
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JNTO Announcement: Record-Breaking Number of Inbound Visitors to Japan in September 2024! Year-to-Date Total Surpasses 2023’s Annual Total
(Based on JNTO materials) In September 2024, Japan welcomed 2,872,200 foreign visitors, marking a 31.5% increase compared to the same month last year and a 26.4% rise compared to September 2019. The number of visitors in September 2019 was 2,272,883, which means that the current figure has significantly surpassed pre-pandemic levels. This also marks the eighth consecutive month of record-breaking numbers. By the end of September, the total number of visitors for the year reached 26,880,200, exceeding the 25,066,350 total for all of 2023.
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JAL and Hoshino Resorts Launch ‘Classics vs. Hidden Gems’ Campaign to Showcase Japan’s Regional Charms to Inbound Tourists
(Source: Japan Airlines Co., Ltd.) Japan Airlines Co., Ltd. and Hoshino Resorts have launched the “Classics vs. Hidden Gems Campaign,” aimed at promoting tourism resources beyond Japan’s major metropolitan areas for inbound tourists. This campaign seeks to alleviate overtourism and revitalize regional areas. According to a 2023 Accommodation Travel Statistics Survey by the Japan Tourism Agency, the number of foreign overnight stays reached approximately 117.75 million, surpassing 2019 levels. However, 73% of these were concentrated in Tokyo, Osaka, Kyoto, Hokkaido, and Fukuoka. In response, JAL and Hoshino Resorts are working together to encourage more visitors to explore other regions and reduce this concentration.
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Inbound Demand from China During the National Day Holiday: Exploring Travel Destinations and Consumer Trends
Intersect Communications Inc. conducted a survey on travel consumption during the 2024 National Day holiday, targeting residents in China. The results were released just before the holiday. This survey was carried out between September 5 and 6, 2024, using Tencent's messaging app "WeChat" via its survey function. A total of 556 respondents from ten cities participated, including 135 men and 421 women.