Kinki
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Golden Week 2026 Hotel Price YoY Analysis Across Six Major Cities: Unpacking the Drivers Behind Kyoto (+20%) and Tokyo (+17%)
As Golden Week 2026 (April 29 to May 6) approaches, hotel pricing across six major cities has shifted significantly compared to the same period last year. Based on aggregated publicly available OTA pricing data, monthly ADR (average daily rate) for April and May rose sharply—up approximately 18–20% year-on-year in Kyoto and 14–17% in Tokyo. However, when focusing specifically on the Golden Week period, notable differences in performance across cities become increasingly apparent. This article analyzes real data from six cities through three key lenses: inbound travel trends, domestic demand, and REIT operational dynamics.
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The Impact of Expo 2025 Osaka on Hotel ADR: An Analysis Using REIT and OTA Data
Expo 2025 Osaka, Kansai, Japan, held from April 13 to October 13, 2025, attracted approximately 28.2 million visitors. As a result, the hotel market across the Kansai region experienced a sharp increase in accommodation demand. However, as of April 2026, six months after the Expo closed, year-on-year declines in ADR, or average daily rate, have become increasingly visible across Kansai. Does this decline indicate a deterioration in the market? Or is it simply a normalization from the unusually high levels created by the special event effect of the Expo? This article examines that question using monthly operating data from seven listed hotel REITs and publicly available OTA rate data covering approximately 2,600 hotels in the Kansai region. It also considers how hotel operators and investors should interpret year-on-year performance heading into the second half of 2026. Data Used in the Analysis This analysis combines two different types of data to examine the market from multiple perspectives. Data Source Content Coverage Characteristics Hotel REIT monthly operating data Property-level ADR, occupancy, and RevPAR disclosed monthly by seven hotel REITs: Ichigo Hotel REIT, Invincible Investment Corporation, Japan Hotel & Residential Investment Corporation, Japan Hotel REIT, Hoshino Resorts REIT, Mori Trust REIT, and Kasumigaseki...
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Promoting Maibara City’s Appeal from a Private-Sector Perspective:Red Horse Corporation Signs Agreement under the Regional Revitalization Entrepreneur Program
Red Horse Corporation Co., Ltd. has signed an agreement with Maibara City in Shiga Prefecture under the Regional Revitalization Entrepreneur Program and has begun dispatching personnel under this initiative. The contract period runs from October 1, 2025, to March 31, 2026, with the possibility of annual extensions for up to three years in total. On Thursday, December 18, a commissioning ceremony for the “Maibara City Tourism Promoter” was held at Maibara City Hall, where Sayuri Matsumoto of Red Horse Corporation Co., Ltd., who was dispatched as a regional revitalization entrepreneur, received her letter of appointment.
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Awarded for the Second Consecutive Year in Kyoto Saga: Sun Members Kyoto Saga Selected as an “Excellent Business Operator for Kyoto Tourism Morality”
(Source : Resorttrust, Inc.) Sun Members Kyoto Saga, operated by Resorttrust, Inc., has been recognized as an "Excellent Business Operator for Kyoto Tourism Morality" for the fiscal year 2024. This award is based on the "Kyoto Tourism Morality" established by Kyoto City and the Kyoto City Tourism Association, and honors businesses that implement outstanding initiatives aimed at realizing sustainable tourism through harmony with the local community, cultural preservation, and environmental conservation. Sun Members Kyoto Saga has received this award for the second consecutive year.
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Japan’s First Multilingual Front Desk Robot ‘ClerkBot’ Begins Pilot Test at Super Hotel in Osaka
U-NEXT HOLDINGS group company USEN-ALMEX and Super Hotel have started a pilot test for the introduction of the hotel front service robot "ClerkBot," developed by USEN-ALMEX with the cooperation of Super Hotel. The pilot test is being conducted at "Yumoto 'Hananoyu' Super Hotel Osaka Natural Hot Springs," which is operated by Super Hotel. During the test, one "ClerkBot" is operating as a front desk staff member at the hotel, handling guest check-ins and providing information about the hot springs and other facilities in four languages: Japanese, English, Korean, and Simplified Chinese. This service robot, which can move within the hotel while displaying facial expressions and using voice and subtitles to give multilingual guidance and handle check-in procedures, is the first of its kind in Japan.
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Murata Manufacturing and Resorttrust to Offer a New Lodging Experience, Launching a Proof-of-Concept Study on Personalized Services Based on Circulatory Health
(Source : Resorttrust, Inc.) Murata Manufacturing Co., Ltd. and Resorttrust, Inc. are set to begin a proof-of-concept study in September 2024, utilizing a smart ring to analyze the health of hotel guests and offer personalized services. The smart ring, equipped with an optical sensor and Murata’s proprietary algorithm, will analyze guests’ peripheral blood circulation. Based on this analysis, the system will propose tailored activities designed to enhance well-being during their stay, offering a new approach to supporting guests in extending their healthy lifespan.
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Kyoto City: Utilizing a 100-Year-Old Kyomachiya as Lodging Facility and Company Housing
Since the 2020 fiscal year, the city of Kyoto has been implementing the "Kyomachiya Rental Model Project." This initiative involves leasing traditional Kyoto townhouses (Kyomachiya) from their owners and subleasing them to private businesses for renovation and use. The project aims to leverage private sector resources to preserve and utilize these historic buildings. Recently, a more than 100-year-old Kyomachiya in Shimogyo Ward has been selected as the third project under this model. It will be renovated and used as a combined lodging facility and company housing.
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Hilton Kyoto Achieves Japan’s First 5-Star “DBJ Green Building Certification” for Environmental and Social Consideration
(Source: Tokyo Tatemono Co., Ltd) Tokyo Tatemono Co., Ltd. has developed the "Hilton Kyoto," a building that has received the "DBJ Green Building Certification (Plan Certification)" as a top-class building in terms of "environmental and social considerations" in Japan. This certification was established by the Development Bank of Japan Inc. and is a system that comprehensively evaluates environmental initiatives through real estate. Notably, the achievement of receiving the highest rank of 5 stars and obtaining certification at the planning stage is a first for a hotel.
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Latest in May 2024! Comprehensive Guide to New Facilities Opening in Kyoto City
Distribution of New Facilities Opening in Kyoto City According to MetroEngines Research, the distribution of new facilities opening in Kyoto City is as follows. (Source:MetroEngines Research) The Key Phrase for New Facilities Opening in Kyoto City is "Osaka/Kansai Expo" Even in Kyoto City, the construction of international luxury hotels is progressing rapidly. The background for this is largely influenced by the upcoming "Osaka/Kansai Expo." According to MetroEngines Research, of the nine facilities introduced this time, five are scheduled to open by March 2025, reflecting a clear intent to actively capture domestic and international demand during the "Osaka/Kansai Expo," which will be held for six months from April 13 to October 13, 2025.
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Analyzing Business Hotels in Kobe City： Latest Edition as of February 2024
Here's the current situation of existing business hotels in Kobe City as of February 2024. Distribution of Existing Business Hotels in Kobe City According to Metro Engines Research, the distribution of existing business hotels in Kobe City is concentrated in the Chuo Ward, with 104 out of a total of 242 facilities, accounting for approximately 51% of all hotels in the city. (Source:Metro Engines Research) Kobe City Number of Facilities Number of Rooms Chuo Ward 104 facilities 11,340 rooms Kita Ward 67 facilities 2,505 rooms Hyogo Ward 17 facilities 1,137 rooms Nada Ward 15 facilities 298 rooms Nishi Ward 11 facilities 428 rooms Higashinada Ward 10 facilities 633 rooms Tarumi Ward 9 facilities 408 rooms Suma Ward 6 facilities 164 rooms Nagata Ward 3 facilities 143 rooms Total 242 facilities 17,056 rooms (Source:Metro Engines Research)