Chubu
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Golden Week 2026 Hotel Price YoY Analysis Across Six Major Cities: Unpacking the Drivers Behind Kyoto (+20%) and Tokyo (+17%)
As Golden Week 2026 (April 29 to May 6) approaches, hotel pricing across six major cities has shifted significantly compared to the same period last year. Based on aggregated publicly available OTA pricing data, monthly ADR (average daily rate) for April and May rose sharply—up approximately 18–20% year-on-year in Kyoto and 14–17% in Tokyo. However, when focusing specifically on the Golden Week period, notable differences in performance across cities become increasingly apparent. This article analyzes real data from six cities through three key lenses: inbound travel trends, domestic demand, and REIT operational dynamics.
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Fuji Marriott Hotel Lake Yamanaka Earns “Three Gyoiko Sakura” Certification under Sakura Quality An ESG Practice — First Hotel in Yamanashi Prefecture to Receive the Recognition
(Source: Mori Trust Hotels & Resorts Co., Ltd.) Fuji Marriott Hotel Lake Yamanaka has been awarded the “Three Gyoiko Sakura” certification under the Sakura Quality An ESG Practice program, a tourism quality certification system operated by Sakura Quality Management Co., Ltd. This marks the first certification of its kind among accommodation facilities in Yamanashi Prefecture, recognizing the hotel’s highly regarded sustainability initiatives developed in collaboration with the local community. Sakura Quality An ESG Practice is a comprehensive evaluation system that assesses sustainability, community contribution, environmental awareness, and employee relations within the tourism industry, requiring initiatives aligned with the Sustainable Development Goals (SDGs).
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Hotel Mikazuki Begins Paper Waste Recycling Initiative: Collaborates with Corelex Shinei to Realize a Circular Resort
Hotel Mikazuki Co., Ltd. and Corelex Shinei Co., Ltd. have jointly launched a recycling demonstration project aimed at promoting resource circulation of paper waste generated from hotels.The project is being implemented mainly at Hotel Mikazuki Fujimitei, where paper waste and used paper towels generated in guest rooms are collected, dissolved, and recycled using Corelex’s recycled paper manufacturing technology.The recycled toilet paper will be reused across Hotel Mikazuki Group properties, with the goal of establishing a system that enables the circulation of paper resources within the hotels.
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Hakuba Iwatake Mountain Resort Sets New Record for Obon Visitors with 133% Year-on-Year Increase
(Source: Iwatake Resort Co., Ltd.) Hakuba Iwatake Mountain Resort, operated by Iwatake Resort Co., Ltd., announced that the number of visitors during the Obon holiday period from August 13 to 16, 2025, reached approximately 17,800, marking a record high. This represented a 133% increase compared to the same period last year. On August 14 alone, 5,620 visitors were recorded, setting a new single-day attendance record for the green season (109% year-on-year).
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Hakuba Iwatake Mountain Resort Achieves Record-High Visitor Numbers : Year-Round Resort Strategy Proves Successful
(Based on data from Hakuba Iwatake Mountain Resort) Iwateke Resort Co., Ltd., the operator of Hakuba Iwatake Mountain Resort, recorded over 208,000 visitors during the 2024–2025 winter season (from December 20, 2024 to March 30, 2025), marking a significant increase of 141% compared to the previous season. Additionally, the total number of visitors for fiscal year 2024 (from April 19 to November 17, 2024, and December 20, 2024 to March 30, 2025) exceeded 463,000, reaching 125% of the previous year’s record, which had been the highest since 2000.
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Booking.com: Inbound Travel Trends to Mie in Spring 2025
(Based on data from Booking.com) Booking.com has released the latest trends in inbound tourism to Mie Prefecture, where one of the world’s premier motorsport races is held. The analysis focused on check-in reservations between April 3 and April 7, 2025, which coincides with the event period. It revealed a notable increase in overseas travelers to Mie Prefecture, particularly from Western countries such as Australia, the United Kingdom, the United States, Germany, and the Netherlands. A significant surge in search volume was also observed in Switzerland and New Zealand.
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The Appeal of “THE LAKE Kawaguchi Life”: Offering Community Connections and Unique Experiences
(Source : Japanese Culture Promotion Institute, Inc) Located in Fujikawaguchiko Town, "THE LAKE Kawaguchi Life" is an accommodation facility highly rated by both domestic and international guests for offering an authentic experience of Japanese and regional lifestyles. Situated in a popular destination for inbound tourism, the facility allows guests to enjoy a homely Japanese atmosphere while spending a special time at the foot of Mt. Fuji, making it particularly popular among international tourists.
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Encounter Bears and Flying Squirrels in the Karuizawa Forest—’Karuizawa Nature Stay’ to be Held in Fall 2024
(Source: Hoshino Resorts) Hoshinoya Karuizawa, located in Karuizawa, Nagano Prefecture, will host the eco-tour "Karuizawa Nature Stay" from October 1 to November 30, 2024. This eco-tour, developed in collaboration with PICCHIO, which conducts wildlife research and eco-tours in Karuizawa, is based on Hoshino Resorts' history and philosophy of valuing nature and culture. The program is centered around the concept of "staying in a valley village" and allows participants to enjoy and learn about the rich natural environment of the Hoshino area, celebrating Hoshino Resorts' 110th anniversary.
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Student-Run Accommodation ‘Fantasy Forest Atami’ Opens in Atami
（Source: OLIOLI-WORKS LLC） On August 1, a new accommodation facility called "Fantasy Forest Atami," managed by a project team of two Tokyo-based companies and university students, opened its doors. The facility is primarily operated by students, giving them the opportunity to gain practical business skills from a managerial perspective while running the day-to-day operations. This unique initiative is designed to revitalize the local area and support the development of the younger generation, bringing new energy to the community.
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The Cycle of Life at the Foot of Mount Fuji: Hoshinoya Fuji’s Special Autumn Program
（Source: Hoshino Resorts） Hoshinoya Fuji, operated by Hoshino Resorts, will be hosting a "Hunting Experience Tour" over six sessions from October 3 to December 12, 2024. The tour is designed to provide adults with a deeper understanding of the cycle of life through hunting observation and participation. Now in its eighth year, the tour introduces a new program called "Forest Walks in Touch with Nature," allowing participants to feel even closer to the natural environment.