MetroEngines Research has compiled business hotel room rates for all 47 prefectures of Japan for September 2026 (finalized month) into a single table, showing four figures for each prefecture: “Listed ADR (2 guests per room, tax-inclusive)”, “Estimated Settled ADR (tax-exclusive equivalent)”, “year-over-year change” and “number of properties covered”. The highest Listed ADR was effectively a tie between Aichi at ¥21,600 and Tokyo at ¥21,600, the lowest was Tokushima at ¥11,600, and the 47-prefecture median was ¥15,000 (Hyogo). On Estimated Settled ADR, Tokyo stood alone at the top with ¥13,400, and the median was ¥7,600 (Mie). This article is not an analysis of year-over-year movements; it is designed as a reference page for “looking up the level of your own prefecture, or of the prefectures you want to compare”. The background to the YoY figures (the five-day holiday, the Asian Games in Aichi, and Osaka’s prior-year Expo effect) is covered in our companion article “Business Hotel ADR Sep 2026: 44 Prefectures Up YoY, Median +7.9%“, so please refer to it for the “why” behind the numbers.

Scope: business hotels in all 47 prefectures of Japan (N=33–991 properties per prefecture; 47-prefecture total: Listed ADR N=7,604 properties, Estimated Settled ADR N=7,427 properties). Stay month is September 2026 (finalized), and YoY compares against finalized September 2025 figures. Data as of: aggregated October 18, 2026.

Business Hotel ADR by Prefecture: All 47 Prefectures (September 2026, Sorted by Listed ADR)

Table 1 is the core of this article. It ranks the 47 prefectures by Listed ADR (2 guests per room, tax-inclusive), and for each one shows on a single row the YoY change, Estimated Settled ADR (tax-exclusive equivalent) and its YoY change, the “settled/listed ratio” (Estimated Settled ADR divided by Listed ADR), and the number of covered properties. Because the ranking is based on Listed ADR, some prefectures swap places on Estimated Settled ADR (for example, Aichi and Tokyo, or Fukuoka and Hokkaido). The prefectures with negative YoY figures (in red) are four on Listed ADR (Osaka, Kyoto, Shiga and Tochigi) and three on Estimated Settled ADR (Osaka, Kyoto and Shiga), since Tochigi is marginally positive on the latter; the background in each case is set out in the companion article.

Source: Compiled by HotelBank Editorial Team from MetroEngines Research data

* Listed ADR is the all-plan average (2 guests per room, tax-inclusive); Estimated Settled ADR is the lowest-plan price level × category-specific adjustment factor (tax-exclusive equivalent). All prefecture values are medians of the covered properties. YoY compares against finalized September 2025 figures. Settled/listed ratio = Estimated Settled ADR ÷ Listed ADR. Our practice is to flag any prefecture whose property count falls below 60% of its series median over the past 13 months; no prefecture met that condition in September 2026.

Levels by Region — Chubu, Tohoku and Kinki on Top; Kanto, Shikoku and Kyushu at the Bottom

Since scanning 47 rows at once is hard work, Table 2 takes the median for each of eight regional blocks. Leaving aside Hokkaido at ¥19,900 (a single prefecture), the highest Listed ADR medians are Chubu at ¥16,900, Tohoku at ¥16,000 and Kinki at ¥15,000, while Kanto at ¥13,900, Shikoku at ¥13,900 and Kyushu-Okinawa at ¥13,600 sit at the bottom. Variation within each block is large, however: Kanto spans from Tokyo at ¥21,600 to Tochigi at ¥12,700, and Kyushu-Okinawa from Fukuoka at ¥18,600 to Miyazaki at ¥12,700. A block median is only a guide to the “typical prefecture” in that region, and it is more appropriate to use the individual rows of Table 1 when assessing a specific prefecture.

Source: Compiled by HotelBank Editorial Team from MetroEngines Research data

Listed ADR Across the 47 Prefectures on a Map

Figure 1 shows each prefecture’s Listed ADR as a circle placed at its prefectural capital. Darker circles indicate higher Listed ADR, and circle size is proportional to the number of covered properties. Click a circle to see Listed ADR, Estimated Settled ADR, the YoY change in Estimated Settled ADR and the number of covered properties. The dark circles of the three major metropolitan areas, Hokkaido and Fukuoka stand out against the pale circles of Shikoku, southern Kyushu and San’in, giving an at-a-glance view of how business hotel rates step up and down in line with “city size” and “the depth of tourism and business travel demand”.

Figure 1: Business Hotel Listed ADR by Prefecture (2 guests per room, tax-inclusive), September 2026. Circle color = Listed ADR band; circle size = number of covered properties. Positions are prefectural capitals.

Source: Compiled by HotelBank Editorial Team from MetroEngines Research data

Top Five — Aichi and Tokyo Tied at ¥21,600, Followed by Hokkaido, Kyoto and Ishikawa

The top five prefectures on Listed ADR are Aichi at ¥21,600, Tokyo at ¥21,600, Hokkaido at ¥19,900, Kyoto at ¥19,100 and Ishikawa at ¥18,800. Aichi drawing level with Tokyo, just ¥5 apart, is probably the most striking point in the September 2026 table. However, Aichi’s YoY change of +45.6% on Listed ADR and +53.2% on Estimated Settled ADR stands far above the rest of the 47 prefectures, and is thought to largely reflect a temporary concentration of demand coinciding with the 20th Asian Games, held in Aichi and Nagoya from Saturday, September 19 to Sunday, October 4 (dates per materials published by Aichi Prefecture and the City of Nagoya). Aichi’s monthly Estimated Settled ADR stayed within a ¥7,300–¥8,400 range from June 2025 to August 2026, and September’s ¥11,700 is an outlier from that range, so it is not appropriate to treat Aichi’s row in this table as its “normal level”. For the day-of-week shape of occupancy, see “Aichi Business Hotels: Thu 92.5%, Sun 84.8% OCC — A Friday Dip Too“.

Tokyo posted a Listed ADR of ¥21,600 against an Estimated Settled ADR of ¥13,400, and its settled/listed ratio of 61.9% is the highest of the 47 prefectures. Its YoY change was a modest positive of +0.2% on Listed and +2.2% on Estimated Settled, a calm result for a month that included a five-day holiday. With 991 covered properties, or 13% of the national total, it is also the row backed by the deepest sample in the table. Hokkaido came 3rd with Listed ¥19,900 and Estimated Settled ¥10,800 (N=419), and Kyoto 4th with Listed ¥19,100 and Estimated Settled ¥11,700 (N=367); Kyoto, however, was the only top-five prefecture to decline YoY, at −5.3% Listed and −2.4% Estimated Settled. Ishikawa posted Listed ¥18,800 with a YoY change of +17.3% (N=117), pulling well ahead of its Hokuriku neighbors Fukui at ¥16,900 and Toyama at ¥14,500.

Bottom Five — From Tokushima ¥11,600 to Tochigi ¥12,700, About 1.9x Below the Top

At the other end are Tokushima at ¥11,600, Tottori at ¥12,300, Yamaguchi at ¥12,600, Miyazaki at ¥12,700 and Tochigi at ¥12,700. On Estimated Settled ADR, the order is Tokushima ¥5,800, Ehime ¥6,100, Wakayama ¥6,100, Oita ¥6,200 and Tottori ¥6,200, with Tochigi and Yamaguchi dropping out of the bottom five on a settled basis. The Listed ADR gap between the top-ranked Aichi/Tokyo and Tokushima is 1.86x, and the Estimated Settled ADR gap between Tokyo and Tokushima is 2.32x — even within the single category of business hotels, room rates differ by around 2x between prefectures.

What the lower-ranked prefectures have in common is that, even where YoY change is positive, the increase falls short of the median. Tokushima posted +2.6% Listed and +7.3% Estimated Settled, Tottori +5.8% and +8.6%, and Yamaguchi +2.0% and +6.9% — on Estimated Settled ADR, they hover just around the national median (+7.9%). Miyazaki, on the other hand, grew its Estimated Settled ADR by +13.5%, above the median, showing that the lower ranks also include prefectures in an upswing despite low absolute rate levels. Tochigi, at −1.0% Listed and +0.2% Estimated Settled, finished closest to the prior year of all 47 prefectures.

The Gap Between Listed and Estimated Settled ADR — Around 60% in Big Cities, 46–48% in the Regions

The “settled/listed ratio” in Table 1 shows what percentage of Listed ADR the Estimated Settled ADR represents. This ratio simultaneously contains three definitional differences — tax-inclusive versus tax-exclusive equivalent (about 9 percentage points), all-plan average versus lowest-plan level, and the category-specific adjustment factor — and differences between prefectures can be read as mainly reflecting the second of these, namely “the price range of the plans that business hotels in that prefecture offer”. Figure 2 ranks the 47 prefectures by this ratio, from highest to lowest.

Figure 2: Settled/Listed Ratio (Estimated Settled ADR ÷ Listed ADR), September 2026, 47 Prefectures. Dark blue = 55% or above; gray = below 48%. The vertical line marks the median.

Source: Compiled by HotelBank Editorial Team from MetroEngines Research data

The prefectures with high ratios (where the two ADRs are close) are Tokyo at 61.9%, Kyoto at 61.4%, Osaka at 59.3%, Fukuoka at 58.8%, Okinawa at 56.1% and Kanagawa at 55.9% — all major metropolitan areas or leading tourist destinations. In these prefectures, room-only plans at limited-service hotels form the core of sales, and the narrow price range between plans is thought to bring the all-plan average close to the lowest-plan level. Conversely, the prefectures with low ratios (a wide gap) are Oita at 46.0%, Wakayama at 46.5%, Iwate at 46.7%, Fukushima at 46.8% and Fukui at 46.9%, where even business hotels may have higher-priced plans with dinner or hot springs pushing up the average listed price. In regional areas, judging the market by Listed ADR alone risks overestimating the actual settled rate level. For the actual room-only and breakfast-included prices by prefecture, drawn from the same September 2026 listed prices, see “Japan Business Hotel Room-Only Rates: ¥12,915, Breakfast Adds ¥770“.

This gap is best treated not as a question of which ADR is correct, but as a difference in purpose. When investors set REIT-disclosed ADRs side by side in property underwriting, or when operators compare their own actual ADR with the prefecture’s typical level, Estimated Settled ADR (right-hand column) should be used; when checking plan design or competitors’ price tags, refer to Listed ADR (left-hand column). Because rankings for the same prefecture shift between the left and right columns (for example, Fukui is 11th on Listed but 21st on Estimated Settled, and Okinawa is 19th on Listed but 10th on Estimated Settled), please always state which column you are using when quoting figures in articles or reports. Our article mapping the ratio between listed prices and settled rates across categories for all 47 prefectures, “Two Hotel Rates: Listed Price Is 1.7-2.9x Settled ADR, 47-Prefecture Map“, also serves as a yardstick for reading this gap.

Listed ADR and Estimated Settled ADR Side by Side for All 47 Prefectures

Figure 3 turns the two columns of Table 1 directly into a horizontal bar chart. Dark blue is Listed ADR and light blue is Estimated Settled ADR, ordered from the highest Listed ADR at the top. In every prefecture the light bar fits inside the dark bar, and the ratio of their lengths corresponds to the settled/listed ratio in Figure 2. Listed ADR exceeds ¥18,000 in six prefectures — Aichi, Tokyo, Hokkaido, Kyoto, Ishikawa and Fukuoka — while 15 prefectures are below ¥14,000, so the distribution is weighted below the median of ¥15,000.

Figure 3: Business Hotel Listed ADR (2 guests per room, tax-inclusive) and Estimated Settled ADR (tax-exclusive equivalent) by Prefecture, September 2026, sorted by Listed ADR, descending.

Source: Compiled by HotelBank Editorial Team from MetroEngines Research data

Osaka ¥15,000 and Aichi ¥21,600 — Two Prefectures That Need Careful Reading

Two rows in Table 1 should not be read at face value as the “normal market level”. One is Osaka: its Listed ADR of ¥15,000 and Estimated Settled ADR of ¥8,900 are down −31.5% and −34.0% YoY respectively, the only declines of 30% or more among the 47 prefectures. This is because the prior-year month, September 2025, fell in the final stretch of Expo 2025 Osaka, Kansai (April 13 – October 13, 2025, per the Japan Association for the 2025 World Exposition), which inflated the comparison base. Osaka’s Estimated Settled ADR fell after the Expo closed, to ¥11,600 in November 2025 and ¥10,500 in December, and September 2026’s ¥8,900 lies on the extension of that trend. An analysis that resets the comparison base to 2024 is covered in “Osaka Jul-Sep Settled ADR: City Down 22-25%, Business 32-34% YoY“.

The other is Aichi, discussed above, where a temporary factor runs in the opposite direction. The table values themselves are measured figures and need no correction, but it would be prudent to check whether Aichi’s level returns to its usual range in the coming months’ tables before judging it a “new level”. Fukuoka, meanwhile, posted Listed ¥18,600 and Estimated Settled ¥11,000 with a YoY change of +9.9%, making it the major metropolitan prefecture that grew rates even as new supply increased. The background is set out in “Fukuoka Adds 72 Hotels, 1,778 Rooms in 2026; Business ADR +9.9% in Sep“.

How to Use This Table — For Investors, Operators and Revenue Managers

When investors evaluate a property, the prefecture’s Estimated Settled ADR (right-hand column) is the natural starting point. Property-level ADRs disclosed by REITs are tax-exclusive settled results, and Estimated Settled ADR is designed to be placed on the same footing (median reconciliation error of about 7%). If the subject property’s actual ADR is above the prefecture’s Estimated Settled ADR, it sits on the upper side within the prefecture; if below, it can be positioned as at or below standard. Note, however, that prefecture values are medians and levels differ between the prefectural capital and the suburbs, so if city-level values are needed, it is advisable to check them separately. How widely rates diverge between municipalities within a prefecture is laid out for all 47 prefectures in “Intra-Prefecture ADR Gaps 2026: Median 2.74x, Okinawa Widest at 5.86x“.

When operators or revenue managers review their own pricing, it helps to use the left and right columns for different purposes. After checking your position by comparing your actual ADR (tax-exclusive) with the right-hand column, refer to the left-hand Listed ADR as “the average price tag competitors are showing”; this lets you distinguish whether there is room to raise listed prices or room to revisit the level of your lowest plan. The YoY columns are there to line up the national medians (Listed +6.2%, Estimated Settled +7.9%) against your own prefecture’s figures and see whether it is riding the national trend. September 2026 carries a calendar effect from the five-day holiday that applies nationwide, and the companion article covers how to read the “underlying strength” excluding that effect.

Reading this alongside “Japan July 2026: Guest-Nights -3.5%, ADR -4.4% Across 47 Prefectures“, which classifies July guest-nights and Estimated Settled ADR into four volume × rate quadrants, lets you position each prefecture from three angles: rate level (this article), rate direction (the companion article) and volume of accommodation demand (the four-quadrant article).

Frequently Asked Questions

Summary

Lining up September 2026 business hotel rates across the 47 prefectures, Listed ADR (2 guests per room, tax-inclusive) peaked at ¥21,600 in both Aichi and Tokyo and ran down to ¥11,600 in Tokushima — a range of roughly 1.9x — with a median of ¥15,000. On Estimated Settled ADR (tax-exclusive equivalent), Tokyo led at ¥13,400 with a median of ¥7,600; the ratio to Listed ADR varied by prefecture from 61.9% in Tokyo to 46.0% in Oita, with the two ADRs closer together in big cities. When using the table, please state which column you are quoting, and bear in mind that for two prefectures — Osaka (prior-year Expo effect) and Aichi (Asian Games period) — both the YoY change and the level include temporary factors. The background to the YoY figures is left to the companion article “Business Hotel ADR Sep 2026: 44 Prefectures Up YoY, Median +7.9%“, and this article serves as the first installment of a table that will be updated in the same format after each month is finalized.