Posts
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JNTO Announcement：The number of international visitors to Japan in September 2025 reached 3,266,800, marking a 13.7% year-on-year increase, and setting a new all-time high for September.
(Source: JNTO) According to data released by The Japan National Tourism Organization (JNTO), the number of international visitors to Japan in September 2025 reached 3,266,800, marking a 13.7% increase compared to the same month of the previous year. This figure represents the highest September on record, surpassing the 3-million mark for the first time. It exceeds the 2,872,487 visitors recorded in September 2024 by approximately 390,000, indicating that inbound demand is expanding across a wide range of regions. Although September is typically a quieter period following the summer school holidays, the continued depreciation of the yen and the expansion of air routes supported steady growth, particularly in East Asia. Eighteen markets, including Taiwan, the United States, and Germany, achieved record highs for the month of September, contributing to the overall increase.
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Harmony of History and Autumn Colors: Top 10 “Retro Autumn Foliage Spots” Announced
(Source: Jalan News) Recruit Co., Ltd., which operates the travel information website “Jalan News,” conducted and released the results of a survey on “autumn foliage spots.” The ranking featured numerous locations across Japan where visitors can enjoy colorful autumn leaves in nostalgic settings such as hot spring towns, classical Western-style buildings, and wooden train stations. The survey was conducted by Intage from August 8 to 13, 2025, targeting 1,050 men and women in their 20s to 50s from all 47 prefectures. The full results are also published on the “Jalan News” website.
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SHONAI HOTEL SUIDEN TERRASSE Celebrates Its 7th Anniversary: Refining the Resources of Yamagata Shonai and Further Enhancing the Value of the Guest Experience
(Source: SUIDEN TERRASSE Co., Ltd.) SHONAI HOTEL SUIDEN TERRASSE celebrated its 7th anniversary on September 19, 2025, marking the beginning of its eighth year of operation. Since opening in 2018, the hotel has pursued the mission of “producing the charm of local regions and making Japan’s regional cities destinations for the world,” offering lodging experiences that make full use of the resources of Yamagata’s Shonai area. In April 2024, the operating company was renamed LOCAL RESORTS Inc., expanding its business scope to include the development and management of new hotels rooted in local resources.
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JNTO Announcement: 3.428 Million International Visitors to Japan in August 2025, Driven by Chinese and Taiwanese Markets, Up 16.9% Year-on-Year
(Source: JNTO) The Japan National Tourism Organization (JNTO) announced that the number of international visitors to Japan in August 2025 reached 3,428,000, representing a 16.9% increase compared to the same month of the previous year. This figure marked the highest ever for August and the first time the number exceeded the 3 million threshold. It was more than 490,000 above the 2,933,381 visitors in August 2024, indicating growing inbound demand across a wide range of regions. In addition to East Asian markets, seasonal demand expanded in Europe, the United States, Australia, and the Middle East due to school holidays, with several markets hitting record highs that contributed to the overall growth.
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Mitsui Fudosan Hotel Management Holds “Housekeeping Week” Nationwide to Express Appreciation to Cleaning and Facility Management Staff
Posted on 2025.10.03Mitsui Fudosan Hotel Management Co., Ltd. held “Housekeeping Week” at its hotels nationwide from Sunday, September 14 to Saturday, September 20, 2025. This initiative aimed to express gratitude to the cleaning and facility management staff who support hotel operations. During the week, various activities were organized at each hotel, including messages of appreciation, gift presentations, and decorations in staff spaces.
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“seven x seven” Wins Gold at the Graphis Design Awards, Marking a Historic First for a Hotel Brand
(Source: fav hospitality group, Inc.) Fav Hospitality Group, part of Kasumigaseki Capital Group, has won the Gold Award in the Branding Systems category at the Graphis Design 2026 Awards for its hotel brand “seven x seven.” This marks the first time in history that a hotel brand has received a Gold Award in this category. Founded in Zurich, Switzerland, in 1944, Graphis Design Awards boasts more than 80 years of history and is now based in New York, where it is recognized as an internationally authoritative award spanning advertising, photography, illustration, and other creative fields.
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Hakuba Iwatake Mountain Resort Sets New Record for Obon Visitors with 133% Year-on-Year Increase
(Source: Iwatake Resort Co., Ltd.) Hakuba Iwatake Mountain Resort, operated by Iwatake Resort Co., Ltd., announced that the number of visitors during the Obon holiday period from August 13 to 16, 2025, reached approximately 17,800, marking a record high. This represented a 133% increase compared to the same period last year. On August 14 alone, 5,620 visitors were recorded, setting a new single-day attendance record for the green season (109% year-on-year).
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JNTO Announcement: Number of International Visitors to Japan in July 2025 Reaches 3.437 Million, Driven by the Chinese Market, Up 4.4% Year-on-Year
(Based on materials from JNTO) According to the Japan National Tourism Organization (JNTO), the number of international visitors to Japan in July 2025 reached 3.437 million, a 4.4% increase compared to the same month of the previous year (3,292,602) and a 1.8% increase from the previous month (3.378 million in June 2025). This indicates a continued recovery trend in inbound travel demand. While demand in some regions such as Southeast Asia tends to slow down during the summer, increased travel during long holiday periods is believed to have boosted overall numbers.
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Nagasaki Prefecture’s Tourism Internship Program: Dive Continues Management This Year, Strengthening International Collaboration with North Sulawesi
(Source: Dive Inc.) Dive Inc. continues its involvement in the tourism internship program hosted by Nagasaki Prefecture, following last year’s efforts, by welcoming university students from North Sulawesi, Indonesia, to work at accommodation facilities within the prefecture. The company is once again in charge of managing the initiative this fiscal year.
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Which island destinations are rapidly gaining popularity among Japanese travelers? Expedia announces 15 resort islands to watch.
Expedia has released a list of the “Top 15 Trending Islands” based on actual traveler data and insights. According to the announcement, global interest in “island travel” is rising, with searches increasing by an average of 30%. Among them, Koh Samui in Thailand has seen a 55% increase in searches, Sardinia in Italy 45%, Bali in Indonesia and the Maldives 15%, and Oahu in Hawaii 10%.