Aggregating the listed prices of the 1,620 business hotels in 11 major cities tracked by MetroEngines Research that sold double rooms for two guests, the February–September 2026 average came to ¥16,000 per room (tax included). Against a weekday (Mon–Thu) average of ¥14,700, Saturday reached ¥22,700, a 1.55x gap. On a same-property basis the year-on-year change was −3.6%, but excluding Osaka City, where the post-Expo reversal weighed on results, the other 10 cities held roughly flat at +0.9%. This article organizes actual rates by city and by day of week, the year-on-year differences by month, and the price ratio of doubles to single rooms (the “double premium”), in a form operators and investors can use as a benchmark.
Average double-room rate in Japanese business hotels in 2026 was ¥16,000 (about US$100 at ¥157 per dollar) per room per night for two adults, tax included, based on 1,620 hotels in 11 major cities from February to September 2026. Weekday (Mon–Thu) average ¥14,700 (US$90), Saturday ¥22,700 (US$140); same-hotel year-on-year change −3.6% (+0.9% excluding Osaka, where 2025 was inflated by the Expo).
• ADR (average daily rate) = an estimated settled rate (tax-exclusive equivalent), calculated by applying a segment-specific adjustment factor to the lowest-plan level each property publishes on OTAs (per-room rate for two guests, tax included). Reconciled against property-level results disclosed by listed hotel REITs (91 properties, most recent 3 months), the median error is about 7%. These are estimates and differ from each property’s actual settled prices and accounting figures.
• ADR at the area level (prefecture, city/ward) is the median of the estimated settled rates of the properties covered (the level of a typical property in the area).
• Wherever listed prices are mentioned, they refer to the per-room rate for two guests (tax included).
• OCC (occupancy rate) = rooms sold as a share of total rooms in the area (an estimate based on OTA sales inventory).
• Source: MetroEngines Research (continuous tracking of OTA public prices for about 168,000 properties in Japan, of which about 27,000 are confirmed operating)
• Coverage: Of the properties tracked by MetroEngines Research, 3,525 classified as business hotels located in Tokyo’s 23 wards, Osaka, Kyoto, Fukuoka, Sapporo, Nagoya, Sendai, Hiroshima, Kobe, Yokohama and Naha. Of these, we aggregated the 1,620 properties that listed rooms whose names contain “double” (excluding names containing “semi-double” or “twin”) for two-guest occupancy on major Japanese booking sites.
• Price: For each property × stay date, the lowest listed price (per room, tax included) among all plans for double rooms was taken as one sample, using the final observation before check-in. The sample totals 359,442 property-nights across the 11 cities. Plan composition, including meal-inclusive and early-booking discounts, varies by property.
• Period: Check-ins from February 1 to September 30, 2026. Year-on-year comparisons use the same eight months of 2025, comparing only the same properties that were listed in both years for each month.
• Day of week: Weekday = Monday–Thursday check-ins (excluding public holidays and the eves of holidays); Saturday = all Saturdays. Fridays, Sundays and the eves of holidays are treated as separate categories and are not included in this article’s weekday average.
• Ratio to singles: The ratio was calculated only for combinations where the same property listed both a single room for one guest and a double room for two guests on the same stay date, and the average of those ratios is defined as the double premium.
• Yen–dollar conversion: US$1 = ¥157 (rounded from ¥156.95 at 5 p.m. on the Tokyo foreign exchange market on October 23, 2026).
- — ¥16,000 — Average listed price of a double room for two guests across 1,620 business hotels in 11 major cities (February–September 2026, tax included). Weekdays ¥14,700 and Saturdays ¥22,700; Saturday is 1.55x the weekday level.
- — 1.55x — Gap between the highest, Tokyo 23 Wards at ¥19,127 (N=575), and the lowest, Osaka City at ¥12,371 (N=264). Saturday/weekday ratios range from 1.27x in Naha to 1.98x in Sendai.
- — −3.6% — Same-property year-on-year change. Excluding Osaka City (−25.3%, a reversal from the Expo period), the other 10 cities were +0.9%, with Naha at +15.6%.
- — 1.30x — Double for two ÷ single for one (935 properties, 198,145 pairs). Per person, a double costs 65% of a single, and in every city the ratio is smaller on Saturdays.
- — +0.8–5.5% — Approximate uplift to Saturday double rates if the Saturday double/single ratio were restored to the weekday level. For total room revenue, assuming Saturday doubles account for 5–25% of revenue, the effect is +0.05–1.25% (Table 7).
Average double rate by city — from ¥19,100 in Tokyo 23 Wards to ¥12,400 in Osaka City
We first look at levels by city. The highest February–September 2026 double average was Tokyo 23 Wards at ¥19,100 (N=575 properties), 1.55x the lowest, Osaka City at ¥12,400 (N=264 properties). In every city the median is below the mean, a right-skewed distribution in which a small number of high-priced dates and properties pull the average up — worth keeping in mind when using these figures as a benchmark. Tokyo 23 Wards, for example, has a mean of ¥19,100 against a median of ¥16,800, with a 25th percentile of ¥12,600 and a 75th percentile of ¥23,200, showing a wide spread across properties and dates.
Day-of-week differences further reflect the character of each city. The ratio of the Saturday average to the weekday average is highest in Sendai at 1.98x and lowest in Naha at 1.27x. Cities with high ratios show a two-tier structure in which two-guest leisure demand concentrates on Saturdays while business-travel demand supports rates on weekdays. Cities with low ratios, by contrast, have similar depth of demand on weekdays and Saturdays, suggesting rates move more with events and seasons than with the day of week.
| City | Properties | Property-nights | Mean | Median | 25th pct. | 75th pct. | Weekday avg. | Saturday avg. | Sat/Weekday |
|---|---|---|---|---|---|---|---|---|---|
| Tokyo 23 Wards | 575 | 125,092 | ¥19,127 | ¥16,800 | ¥12,600 | ¥23,200 | ¥18,135 | ¥26,049 | 1.44x |
| Osaka City | 264 | 61,053 | ¥12,371 | ¥10,680 | ¥8,550 | ¥14,400 | ¥11,283 | ¥17,183 | 1.52x |
| Kyoto City | 148 | 31,818 | ¥15,758 | ¥12,750 | ¥9,350 | ¥18,500 | ¥14,517 | ¥21,117 | 1.45x |
| Fukuoka City | 149 | 33,033 | ¥18,314 | ¥15,510 | ¥12,038 | ¥22,000 | ¥15,879 | ¥28,734 | 1.81x |
| Sapporo City | 96 | 21,030 | ¥15,832 | ¥14,000 | ¥10,260 | ¥19,262 | ¥13,796 | ¥23,052 | 1.67x |
| Nagoya City | 116 | 26,011 | ¥13,589 | ¥11,590 | ¥9,020 | ¥15,674 | ¥12,108 | ¥20,145 | 1.66x |
| Sendai City | 56 | 13,229 | ¥12,703 | ¥11,100 | ¥8,640 | ¥15,200 | ¥10,802 | ¥21,394 | 1.98x |
| Hiroshima City | 54 | 12,352 | ¥12,963 | ¥11,304 | ¥9,000 | ¥15,120 | ¥11,634 | ¥18,979 | 1.63x |
| Kobe City | 35 | 8,209 | ¥13,497 | ¥11,656 | ¥9,540 | ¥15,641 | ¥11,702 | ¥21,445 | 1.83x |
| Yokohama City | 56 | 12,039 | ¥14,593 | ¥11,970 | ¥9,976 | ¥17,384 | ¥12,456 | ¥24,296 | 1.95x |
| Naha City | 71 | 15,576 | ¥12,839 | ¥11,500 | ¥9,350 | ¥15,000 | ¥12,007 | ¥15,213 | 1.27x |
| 11-city total | 1,620 | 359,442 | ¥16,012 | — | — | — | ¥14,656 | ¥22,668 | 1.55x |
Source: Compiled by HotelBank Editorial Team from MetroEngines Research (check-ins February–September 2026; lowest listed price per property for double rooms, two guests per room, tax included. The 11-city total is weighted by property-nights)
Source: Compiled by HotelBank Editorial Team from MetroEngines Research (February–September 2026; lowest listed price per property for double rooms, two guests per room, tax included; N=1,620 properties)
Year-on-year by month — on a same-property basis the 11-city total is −3.6%, with direction varying by city
Next, we compare against the previous year using only the same properties listed in both years for each month. On this basis, which removes the effect of properties entering and leaving the sample, the 11-city double average fell 3.6%, from ¥16,700 in February–September 2025 to ¥16,100 in the same period of 2026. Excluding Osaka City, the other 10 cities were up 0.9%. Direction varied by city: Fukuoka, Sapporo, Nagoya, Sendai, Kobe, Yokohama and Naha were above the previous year, while Tokyo 23 Wards, Osaka, Kyoto and Hiroshima were below.
The strongest growth was in Naha at +15.6%, with rates rising regardless of day of week (weekdays +15.2%, Saturdays +16.7%). Osaka City, by contrast, was sharply lower at −25.3%, but this is a base-year effect from the high prior-year level when the Expo 2025 Osaka, Kansai ran from April to October 2025 — not a collapse in the 2026 level itself. Looking at Osaka City by month, February and March, before the Expo opened, were almost flat at −3.3% and −1.8%; from April, once the Expo was under way, the gap widened to between −23.8% and −38.0%, and September was −34.5%. To evaluate Osaka in 2026, it is more practical to use 2024 rather than the Expo year as the baseline (see Osaka Sep 2026 Settled ADR: Business −34.0%, City −21.8% vs Expo Year).
Tokyo 23 Wards was almost flat on a same-property basis at −1.4%. By month, April was the 2026 high at ¥23,000 and August the low at ¥15,800. Monthly year-on-year changes were positive from February to May (+11.7% to +5.2%) and negative from June onward (−6.8% to −16.1%), reversing direction between the first and second halves. September alone was −10.1%. In the same September, however, the estimated settled ADR for business hotels was up 2.2% year on year (see Tokyo Sep 2026 Settled ADR: Business +2.2% YoY, City Hotels −10.3%), which suggests that while the lowest listed level for double rooms fell below the prior year, settled rates held up. Lowest listed prices include early-sales rates and promotional low-price plans and therefore fluctuate more than settled rates, which should be taken into account.
Nagoya City jumped to ¥19,200 in September from ¥11,800 in August, with a same-property year-on-year rise of +47.2%. The month overlapped with the Asian Games held in Aichi and Nagoya from September 19 to October 4, a case of a large-scale event lifting double rates, including on weekdays.
| City | Same properties (monthly avg.) | Feb–Sep 2025 | Feb–Sep 2026 | YoY | Weekday YoY | Saturday YoY | Sep 2026 YoY |
|---|---|---|---|---|---|---|---|
| Tokyo 23 Wards | 497 | ¥19,680 | ¥19,412 | -1.4% | -1.5% | +3.5% | -10.1% |
| Osaka City | 241 | ¥16,647 | ¥12,434 | -25.3% | -26.2% | -23.4% | -34.5% |
| Kyoto City | 126 | ¥16,247 | ¥15,676 | -3.5% | -4.8% | +0.0% | -5.2% |
| Fukuoka City | 128 | ¥17,613 | ¥18,408 | +4.5% | +6.0% | +2.9% | -8.6% |
| Sapporo City | 84 | ¥15,381 | ¥15,946 | +3.7% | +5.4% | +2.9% | +2.8% |
| Nagoya City | 104 | ¥12,648 | ¥13,691 | +8.2% | +8.8% | +5.2% | +47.2% |
| Sendai City | 53 | ¥12,540 | ¥12,795 | +2.0% | -0.3% | +5.4% | +3.9% |
| Hiroshima City | 47 | ¥13,070 | ¥12,985 | -0.7% | -2.6% | +3.1% | -0.6% |
| Kobe City | 33 | ¥13,495 | ¥13,600 | +0.8% | -1.0% | +4.2% | +2.8% |
| Yokohama City | 46 | ¥14,503 | ¥14,610 | +0.7% | +1.5% | +0.1% | -8.9% |
| Naha City | 61 | ¥11,380 | ¥13,160 | +15.6% | +15.2% | +16.7% | +7.3% |
| 11-city total | — | ¥16,740 | ¥16,138 | -3.6% | — | — | — |
Source: Compiled by HotelBank Editorial Team from MetroEngines Research (same-property basis: only properties listed in both years for each month. The 11-city total is weighted by 2026 property-nights)
Source: Compiled by HotelBank Editorial Team from MetroEngines Research (February–September of each year; lowest listed price per property for double rooms, two guests per room, tax included. Tokyo 23 Wards N=575 properties, Osaka City N=264 properties. Monthly averages cover all properties listed in that month)
Double premium — a double for two is 1.30x a single for one
Here we turn to price relationships between room types. Averaging the ratios for the 935 properties and 198,145 pairs in which the same property listed both a single room for one guest and a double room for two on the same stay date gives 1.30x for the 11-city total. Per room, the double is 30% more expensive, but per person, a double for two is only 65% of the single rate. For guests traveling as a pair, the double is about 35% cheaper per person; from the property’s side, selling a double to two guests rather than a single to one can lift revenue per room by around 30% within the same room area.
The ratio ranges narrowly across cities, from 1.25x (Yokohama) to 1.36x (Sendai). By day of week, the ratio is higher on weekdays than on Saturdays in every city. In Kobe, for example, it is 1.35x on weekdays versus 1.28x on Saturdays: on Saturdays single rates rise more than double rates, narrowing the gap between the two. In other words, Saturday doubles still have room to be priced higher in step with the increase in singles. Also worth noting is the price of a double used by one guest: against a single for one, it carries a premium of 1.13x (Hiroshima) to 1.26x (Sendai), i.e. 13–26% in every city. This shows that selling doubles as an upgraded category for solo guests on weekdays when singles are nearly full also works in pricing terms.
| City | Paired properties | Single (1 guest) avg. | Double (2 guests) avg. | Double/Single | Weekday | Saturday | Double for 1/Single |
|---|---|---|---|---|---|---|---|
| Tokyo 23 Wards | 349 | ¥14,151 | ¥17,542 | 1.28x | 1.27x | 1.24x | 1.21x (N=316) |
| Osaka City | 139 | ¥8,817 | ¥11,304 | 1.31x | 1.31x | 1.30x | 1.18x (N=119) |
| Kyoto City | 71 | ¥11,130 | ¥14,155 | 1.32x | 1.32x | 1.29x | 1.16x (N=68) |
| Fukuoka City | 74 | ¥12,408 | ¥16,042 | 1.32x | 1.32x | 1.30x | 1.22x (N=71) |
| Sapporo City | 53 | ¥11,759 | ¥14,993 | 1.30x | 1.30x | 1.27x | 1.18x (N=48) |
| Nagoya City | 78 | ¥9,704 | ¥12,777 | 1.34x | 1.35x | 1.30x | 1.20x (N=68) |
| Sendai City | 40 | ¥8,840 | ¥11,663 | 1.36x | 1.36x | 1.34x | 1.26x (N=37) |
| Hiroshima City | 40 | ¥9,360 | ¥12,319 | 1.35x | 1.34x | 1.32x | 1.13x (N=35) |
| Kobe City | 23 | ¥9,732 | ¥12,627 | 1.34x | 1.35x | 1.28x | 1.24x (N=20) |
| Yokohama City | 36 | ¥10,801 | ¥13,193 | 1.25x | 1.26x | 1.20x | 1.18x (N=36) |
| Naha City | 32 | ¥9,126 | ¥11,233 | 1.29x | 1.29x | 1.28x | 1.13x (N=28) |
| 11-city total | 935 | — | — | 1.30x | — | — | — |
Source: Compiled by HotelBank Editorial Team from MetroEngines Research (February–September 2026. Ratios calculated only for combinations where the same property listed both a single for one guest and a double for two guests on the same stay date, then averaged)
Source: Compiled by HotelBank Editorial Team from MetroEngines Research (February–September 2026; calculated from same-property, same-stay-date pairs; N=935 properties, 198,145 pairs)
Position relative to twins and semi-doubles — twins at 1.0–1.1x doubles, semi-doubles about the same or slightly lower
Comparing doubles with other two-guest room types, twins (two guests) sit slightly higher at 1.01–1.12x doubles in same-property, same-date pairs. The room area needed for two beds is reflected in price, yet in most cities the gap stays within 10%, suggesting many properties operate doubles and twins in the same price band. Semi-doubles (two guests) are 0.91–1.07x doubles, and in some cities they are the same as or even above doubles. Semi-doubles sold for two guests appear to be priced not as a “budget version of the double” but as a parallel category serving the same two-guest demand.
| City | Twin/Double | Paired properties | Semi-double/Double | Paired properties | Semi-double avg. (2 guests) | Twin avg. (2 guests) |
|---|---|---|---|---|---|---|
| Tokyo 23 Wards | 1.06x | 509 | 0.98x | 146 | ¥16,779 | ¥20,162 |
| Osaka City | 1.03x | 257 | 0.96x | 43 | ¥10,328 | ¥12,517 |
| Kyoto City | 1.01x | 141 | 1.07x | 16 | ¥13,141 | ¥16,807 |
| Fukuoka City | 1.09x | 129 | 0.99x | 31 | ¥14,770 | ¥19,088 |
| Sapporo City | 1.03x | 91 | 0.96x | 28 | ¥13,985 | ¥16,626 |
| Nagoya City | 1.12x | 109 | 1.00x | 31 | ¥12,111 | ¥15,075 |
| Sendai City | 1.05x | 52 | 0.94x | 26 | ¥10,940 | ¥13,235 |
| Hiroshima City | 1.08x | 50 | 1.01x | 9 | ¥10,438 | ¥13,420 |
| Kobe City | 1.06x | 33 | 0.92x | 9 | ¥11,034 | ¥13,739 |
| Yokohama City | 1.05x | 54 | 0.93x | 14 | ¥13,037 | ¥15,470 |
| Naha City | 1.04x | 63 | 0.91x | 9 | ¥9,463 | ¥13,390 |
Source: Compiled by HotelBank Editorial Team from MetroEngines Research (February–September 2026. Ratios calculated from same-property, same-stay-date pairs. Averages are the lowest listed price per property for each room type, two guests per room, tax included)
Checking against occupancy — Japan Tourism Agency statistics put business hotels at 75.7% in August 2026, with Hokkaido and Tokyo above 80% by prefecture
As background to prices, we check occupancy in the Japan Tourism Agency’s Overnight Travel Statistics Survey. In August 2026 (first preliminary figures), business hotel room occupancy was 75.7% (−0.7pt YoY), the highest of any property type, with city hotels at 72.3% (−3.0pt) and all properties at 64.4% (−1.3pt).In the July (second preliminary) business hotel occupancy figures by prefecture, among the prefectures where the 11 cities are located, Hokkaido at 83.0%, Tokyo at 81.9%, Kanagawa at 81.2% and Hyogo at 80.5% exceeded 80%, and Tokyo 23 Wards, Fukuoka City (Fukuoka Prefecture 79.0%) and Sapporo, which rank high on double averages, also rank high on occupancy. Kyoto City, on the other hand, has the fourth-highest rate even though Kyoto Prefecture’s occupancy is mid-table at 76.7% (13th), while Osaka City has the lowest rate of the 11 cities with Osaka Prefecture at 76.0%. Aichi, at 69.2%, is the lowest among the 11 cities’ prefectures, consistent with Nagoya’s subdued annual double average — though the Asian Games changed the picture in September. Note that the Japan Tourism Agency changed the survey’s sample stratification criterion from number of employees to number of rooms starting with the January 2026 survey, and notes that year-on-year changes in occupancy may include effects of this revision.
| City | Prefecture | Business hotel room occupancy (Jul 2026) | National rank | Double avg. (this article, Feb–Sep 2026) |
|---|---|---|---|---|
| Tokyo 23 Wards | Tokyo | 81.9% | 3rd | ¥19,127 |
| Osaka City | Osaka | 76.0% | 16th | ¥12,371 |
| Kyoto City | Kyoto | 76.7% | 13th | ¥15,758 |
| Fukuoka City | Fukuoka | 79.0% | 8th | ¥18,314 |
| Sapporo City | Hokkaido | 83.0% | 1st | ¥15,832 |
| Nagoya City | Aichi | 69.2% | 29th | ¥13,589 |
| Sendai City | Miyagi | 76.2% | 14th | ¥12,703 |
| Hiroshima City | Hiroshima | 73.6% | 19th | ¥12,963 |
| Kobe City | Hyogo | 80.5% | 5th | ¥13,497 |
| Yokohama City | Kanagawa | 81.2% | 4th | ¥14,593 |
| Naha City | Okinawa | 79.5% | 6th | ¥12,839 |
Source: Japan Tourism Agency, Overnight Travel Statistics Survey, July 2026 (second preliminary), room occupancy by prefecture and property type / double averages compiled by HotelBank Editorial Team from MetroEngines Research
Implications for operators and investors — reading day-of-week and room-type gaps as revenue opportunities
For operators, the first opportunity lies in designing day-of-week differentials. Across the 11 cities Saturday is 1.55x weekdays, but by city the ratio ranges from 1.27x to 1.98x. How much this range in day-of-week premium affects a property’s NOI is estimated in Saturday 1.8x or 1.2x Tuesday: DOW Premium & NOI Across 2,153 Hotels. Placing a property’s own Saturday/weekday ratio alongside the average for its city reveals room to raise prices for Saturday two-guest demand. A property whose Saturday ratio is below the city average, for example, is likely to retain relative competitiveness even if it raises Saturday double rates in stages.
Combining day of week and room type, the fact that the double premium shrinks on Saturdays compared with weekdays becomes an opportunity. Because single rates rise more on Saturdays, raising doubles by the same margin is unlikely to make them look relatively expensive. Aligning the Saturday increase for doubles with that of singles when two-guest demand is strong — in other words, restoring the Saturday double/single ratio to the weekday ratio — would lift Saturday revenue per double room by about 0.8–5.5% depending on the city (Table 6). The uplift is largest in Kobe (+5.5%) and Yokohama (+5.0%), where the ratio narrows sharply on Saturdays, and smallest in Osaka and Naha (+0.8%).
| City | Weekday Double/Single | Saturday Double/Single | Saturday double uplift | Saturday double avg. (Table 1) | Indicative uplift amount |
|---|---|---|---|---|---|
| Tokyo 23 Wards | 1.27x | 1.24x | +2.4% | ¥26,049 | approx. ¥630 |
| Osaka City | 1.31x | 1.30x | +0.8% | ¥17,183 | approx. ¥130 |
| Kyoto City | 1.32x | 1.29x | +2.3% | ¥21,117 | approx. ¥490 |
| Fukuoka City | 1.32x | 1.30x | +1.5% | ¥28,734 | approx. ¥440 |
| Sapporo City | 1.30x | 1.27x | +2.4% | ¥23,052 | approx. ¥540 |
| Nagoya City | 1.35x | 1.30x | +3.8% | ¥20,145 | approx. ¥770 |
| Sendai City | 1.36x | 1.34x | +1.5% | ¥21,394 | approx. ¥320 |
| Hiroshima City | 1.34x | 1.32x | +1.5% | ¥18,979 | approx. ¥290 |
| Kobe City | 1.35x | 1.28x | +5.5% | ¥21,445 | approx. ¥1,170 |
| Yokohama City | 1.26x | 1.20x | +5.0% | ¥24,296 | approx. ¥1,210 |
| Naha City | 1.29x | 1.28x | +0.8% | ¥15,213 | approx. ¥120 |
Source: Compiled by HotelBank Editorial Team from MetroEngines Research (calculated from the weekday and Saturday ratios in Table 3. Uplift = weekday ratio ÷ Saturday ratio − 1. Because ratios are rounded to two decimal places, there is a margin of about ±1pt. The uplift amount is an indication obtained by applying the rate to the all-property Saturday average in Table 1)
However, the effect of this uplift on total room revenue is diluted by the share of revenue that Saturday doubles account for. Table 7 shows the lift obtained by multiplying the uplift rate by the share of Saturday double revenue: with a 3% uplift and a 15% share, for example, the increase in total room revenue is only +0.45%. Pricing Saturday doubles is a small improvement on its own, and is more realistically positioned as one measure to be stacked with selling doubles to solo guests and designing day-of-week differentials, discussed below.
| Uplift \ Share of Saturday double revenue | 5% | 10% | 15% | 20% | 25% |
|---|---|---|---|---|---|
| +1% | +0.05% | +0.10% | +0.15% | +0.20% | +0.25% |
| +2% | +0.10% | +0.20% | +0.30% | +0.40% | +0.50% |
| +3% | +0.15% | +0.30% | +0.45% | +0.60% | +0.75% |
| +4% | +0.20% | +0.40% | +0.60% | +0.80% | +1.00% |
| +5% | +0.25% | +0.50% | +0.75% | +1.00% | +1.25% |
Source: Estimates by HotelBank Editorial Team (lift to total room revenue = uplift × share of Saturday double revenue. Rooms sold are assumed unchanged before and after the uplift. Because the share differs by property, a range of 5–25% is shown)
The second is selling doubles to solo guests. Doubles for one guest sell at 1.13–1.26x a single for one, so selling doubles as an upgraded category — as an overflow option once single inventory runs out on weekdays when business-travel demand concentrates — works in pricing terms too. For properties with a high share of singles, not fixing doubles as “rooms for two” but selling them on weekdays as a more spacious room for solo travelers is a revenue opportunity.
From an investor’s perspective, it is worth separating differences in level between cities from year-on-year changes. In level, Tokyo 23 Wards and Osaka City are 1.55x apart, equivalent to US$120 and US$80 in dollar terms. In year-on-year terms Osaka City’s −25.3% stands out, but this is a reversal of the prior year’s special factor, the Expo period, and should be evaluated against 2024. Conversely, Naha’s +15.6% reflects growth on both weekdays and Saturdays, making it a city to watch for broadening demand. Properties with a high proportion of double rooms can capture both strong two-guest Saturday demand and solo weekday demand in the same rooms, which is a point to examine when evaluating room mix.
Frequently Asked Questions
Q. How much did a double room at a Japanese business hotel cost in 2026?
Based on 1,620 business hotels in 11 major cities, the February–September 2026 average was ¥16,000 per room (two guests, tax included, about US$100). By city, Tokyo 23 Wards was the highest at ¥19,100 and Osaka City the lowest at ¥12,400.
Q. How big is the difference between weekdays and Saturdays?
Across the 11 cities, weekdays (Mon–Thu) averaged ¥14,700 and Saturdays ¥22,700, making Saturday 1.55x weekdays. The gap was largest in Sendai at 1.98x and smallest in Naha at 1.27x.
Q. How much more expensive is it than a single room?
Comparing the same property on the same date, a double for two guests is 1.30x a single for one. Per person, the double is about 35% cheaper. A double used by one guest is 1.13–1.26x a single.
Q. Did prices rise compared with the previous year?
On a same-property basis, the 11-city total was −3.6%, and the 10 cities excluding Osaka City were +0.9%. Osaka City was −25.3%, a reversal from 2025 when the Expo was held, so the direction varies by city.
Q. Are twins and semi-doubles more expensive than doubles?
Comparing the same property on the same date, twins (two guests) are slightly higher at 1.01–1.12x doubles, and semi-doubles (two guests) are about the same or slightly lower at 0.91–1.07x. The gap is generally within 10%.
Q. How much room is there to raise Saturday double rates?
In an approximate calculation assuming the Saturday double/single ratio is restored to the weekday ratio, Saturday revenue per double room rises by about 0.8–5.5% depending on the city. The effect on total room revenue is diluted by the share of Saturday double revenue: with a 3% uplift and a 15% share, it is +0.45%.
Summary
Double rooms at business hotels in 11 major cities in February–September 2026 averaged ¥16,000, with weekdays at ¥14,700 and Saturdays at ¥22,700. On a same-property basis the year-on-year change was −3.6%, or +0.9% excluding Osaka City. By city, Tokyo 23 Wards was the highest and Osaka City the lowest. The ratio of a double for two to a single for one is 1.30x, with little variation by city. In day-to-day operations, comparing a property’s own Saturday/weekday ratio and single/double ratio with the city averages in this article makes it possible to identify, in concrete numbers, the remaining opportunities in day-of-week and room-type pricing.
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References and Sources
■ Data sources
Listed prices (check-ins February–September 2025 and February–September 2026) for 3,525 properties classified as business hotels in 11 major cities (Tokyo 23 Wards, Osaka, Kyoto, Fukuoka, Sapporo, Nagoya, Sendai, Hiroshima, Kobe, Yokohama and Naha), drawn from the OTA public prices continuously tracked by MetroEngines Research. “Double,” “semi-double,” “twin” and “single” were identified from room names, and the lowest listed price per property × stay date (per room, tax included, final observation before check-in) was taken as one sample. Occupancy is from the Japan Tourism Agency’s Overnight Travel Statistics Survey (August 2026 first preliminary and July second preliminary figures).
■ Calculation assumptions
Weekday = Monday–Thursday excluding public holidays and the eves of holidays; Saturday = all Saturdays. Year-on-year comparisons use only the same properties listed in both years for each month. The double/single ratio is the average of the ratios for each same-property, same-stay-date pair. The uplift in Table 6 is the weekday ratio in Table 3 ÷ Saturday ratio − 1; Table 7 is uplift × share of Saturday double revenue (assumed at 5–25%), with rooms sold assumed unchanged before and after the uplift. Yen–dollar conversion at US$1 = ¥157.
■ Limitations and caveats
Lowest listed prices include early-sales rates and promotional low-price plans and do not match settled rates or accounting ADR. Because the double/single ratio is the average of pair-level ratios, it does not match the ratio between the average prices in Table 3 (1.22–1.32x). The number of paired properties for semi-doubles is small (Kyoto 16, Hiroshima 9, Kobe 9, Naha 9), so those figures are for reference only. January 2026 was excluded from the aggregation because the number of listings captured was below 60% of a normal month. Japan Tourism Agency occupancy is at the prefecture level for a single month (July), so its coverage and period differ from the city-level, February–September prices. The survey changed its stratification criterion to number of rooms from January 2026. Tables 6 and 7 are approximations from the displayed ratios and do not take price elasticity of demand into account.
■ Market data
- MetroEngines Research — listed prices for double, single, twin and semi-double rooms at 1,620 business hotels in 11 major cities (check-ins February 2025–September 2026, 359,442 property-nights)
- Japan Tourism Agency, Overnight Travel Statistics Survey, August 2026 first preliminary / July 2026 second preliminary (published September 30, 2026)
- Japan Tourism Agency, Overnight Travel Statistics Survey (August 2026 first preliminary, July 2026 second preliminary) PDF — room occupancy by property type and prefecture
- Aichi Prefecture tourism site Aichi Now, “Enjoy Asia’s largest sporting event in Aichi-Nagoya!” — 20th Asian Games, September 19 – October 4, 2026
- Matsui Securities, “USD/JPY at 5 p.m. Tokyo” (October 23, 2026) — basis for the yen–dollar conversion rate
