(Source: JNTO)
According to estimates released by the Japan National Tourism Organization (JNTO) on Wednesday, April 15, 2026, the number of foreign visitors to Japan in March 2026 reached 3,618,900, representing a 3.5% increase compared with the same month of the previous year. This marked the highest March figure on record and maintained a strong monthly level. Compared with February 2026, which recorded 3,466,700 visitors, the total increased by 152,200.
The cumulative total for the first quarter of 2026, covering January through March, reached 10,683,100 visitors, up 1.4% year-on-year. This was the first time the January–March period exceeded 10 million visitors. Demand related to Japan’s cherry blossom season, along with travel demand tied to the Easter holiday period in April, helped support inbound travel across a wide range of markets.
(Based on JNTO data)
In the East Asian market, South Korea recorded 795,600 visitors, up 4.3% year-on-year, reaching a record high for March. Strong travel demand and increased flight capacity supported the result. Taiwan recorded 653,300 visitors (+7.9%), while Hong Kong recorded 216,300 (+5.2%), with both markets showing steady growth. In contrast, China recorded 291,600 visitors, down 46.2% year-on-year. The decline was attributed to the timing shift of the Lunar New Year holiday and differences in available flight capacity.