US arrivals to Japan reached 270,704 in December 2025 (+13.5% YoY), a new record for the month of December. Together with November’s 302,547, the two months totaled 573,251 visitors, or 17.3% of the annual 3,306,820, showing that travel to Japan builds up strongly through the US holiday season from Thanksgiving to Christmas and the year-end. Thanksgiving 2026 falls on Thursday, November 26. Using monthly statistics from the Japan National Tourism Organization (JNTO) and the Japan Tourism Agency’s Overnight Travel Statistics, this article identifies the prefectures where US travelers stay in November–December, then examines winter rates and the share of English-language reviews across the 12 host prefectures, and how to structure multi-night stay plans.
• ADR (Average Daily Rate) = estimated settled rate (tax-excluded equivalent), calculated by applying segment-specific adjustment factors to the lowest-priced plan level each property publishes on OTAs (per-room rate for 2 guests in one room, tax-included). Benchmarked against property-level results disclosed by listed hotel REITs (91 properties, most recent 3 months), the median error is about 7%. These are estimates and differ from each property’s actual transaction prices and accounting figures.
• Area-level (prefecture/municipality) ADR is the median of the estimated settled rates of the covered properties (the level of a typical property in the area).
• Where listed prices are mentioned, they are per-room rates for 2 guests in one room (tax-included).
• OCC (occupancy) = rooms sold as a share of total rooms in the area (an estimate based on OTA sales inventory).
• Source: MetroEngines Research (continuously tracking OTA public prices for approximately 168,000 properties in Japan, of which approximately 27,000 are confirmed operating)
• Visitor arrivals are JNTO published figures. 2024 and 2025 are final figures; January–July 2026 are provisional; August, September and the January–September cumulative total are estimates.
• Guest nights come from the Japan Tourism Agency’s Overnight Travel Statistics Survey for 2025 (annual final figures), tabulated by nationality (place of origin) and covering facilities with 10 or more employees. Unit: guest nights.
• The English review share is the share of English among guest reviews posted in 8 languages: Japanese, English, Chinese (Traditional and Simplified), Korean, French, Spanish and German. English-language reviewers come from many countries besides the US, so this is not the US guest share itself.
- — US arrivals to Japan in December 2025 were 270,704 (+13.5% YoY), a December record. The November–December two-month total accounted for 17.3% of the annual 3,306,820.
- — US guest nights in November–December totaled 2,966,780, with 74.2% concentrated in Tokyo, Kyoto and Osaka. The US share of foreign guest nights was 20.2% in Kanagawa and 15.0% in Chiba, above the national average of 11.2%.
- — Estimated ADR splits into 9 prefectures where November is higher (Kyoto ¥24,800 vs. ¥17,900 in December) and 3 where December is higher (Nagano ¥12,400→¥14,100, Hokkaido, Okinawa).
- — US travelers visiting for leisure stay an average of 10.2 nights (all nationalities: 6.9 nights, October–December 2025). There is a revenue opportunity in multi-night stays that capture weekdays offset from domestic demand peaks.
- — January–September 2026 totaled 2,522,800 (estimate, +5.2% YoY), but September was −3.2%. Figures from October onward have not been released, so the level for November–December 2026 awaits future announcements.
US Arrivals Hit 271K in December — A December Record, and 17.3% of the Year in November–December
First, the monthly trend. According to JNTO’s final figures, US arrivals to Japan in 2025 totaled 3,306,820 (+21.4% YoY), exceeding 3 million in a year for the first time. By month, June (345,150), March (342,752) and October (335,744) ranked highest, while December’s 270,704 was eighth of the 12 months. December is therefore not the biggest peak of the year, but its growth stands out when compared with the same month in prior years, and in its January 2026 release JNTO listed the US among the “14 markets that recorded their highest-ever December.” The estimate at the time of release was 270,700; the later final figure was 270,704.
November also reached 302,547 (+22.3% YoY), the highest November in the monthly statistics available since 2003. The November–December share of the annual total was 17.8% in 2024 and 17.3% in 2025, staying slightly above the 16.7% that an even split across 12 months would give. For the US in December 2025, JNTO cited “continued popularity of travel to Japan, plus an increase in air seat capacity compared with the same month of the previous year and the effect of school holidays that began in late December” as reasons for the increase, pointing to demand that builds when school vacations overlap with year-end holidays.
| Month | 2024 | 2025 | YoY | 2026 | YoY |
|---|---|---|---|---|---|
| Jan | 131,855 | 182,556 | +38.5% | 207,784 | +13.8% |
| Feb | 148,719 | 191,494 | +28.8% | 219,741 | +14.8% |
| Mar | 290,075 | 342,752 | +18.2% | 375,948 | +9.7% |
| Apr | 228,900 | 327,542 | +43.1% | 330,052 | +0.8% |
| May | 246,972 | 311,933 | +26.3% | 333,696 | +7.0% |
| Jun | 296,414 | 345,150 | +16.4% | 354,496 | +2.7% |
| Jul | 251,218 | 277,080 | +10.3% | 286,180 | +3.3% |
| Aug | 174,051 | 194,525 | +11.8% | 197,400 (est.) | +1.5% |
| Sep | 191,942 | 224,793 | +17.1% | 217,500 (est.) | −3.2% |
| Oct | 278,461 | 335,744 | +20.6% | — | — |
| Nov | 247,464 | 302,547 | +22.3% | — | — |
| Dec | 238,523 | 270,704 | +13.5% | — | — |
| Annual / YTD | 2,724,594 | 3,306,820 | +21.4% | 2,522,800 (Jan–Sep, est.) | +5.2% |
Source: Compiled by HotelBank Editorial Team from JNTO “Visitor Arrivals Statistics” (unit: persons; 2024 and 2025 are final figures, January–July 2026 provisional, August, September and the cumulative total estimates)
Source: Compiled by HotelBank Editorial Team from JNTO “Visitor Arrivals Statistics”
Growth has continued into 2026. The January–September cumulative total was 2,522,800 (estimate, +5.2% YoY), and March set an all-time single-month record of 375,948 (provisional). However, September fell below the previous year at 217,500 (estimate, −3.2% YoY), and JNTO cited higher airfares linked to the situation in the Middle East and flight cancellations caused by typhoons. Figures from October onward have not yet been published, so the level for November–December 2026 will depend on upcoming releases.
From Thanksgiving (November 26) to the New Year — A 6-Week Holiday Calendar and Length of Stay
So where in these two months does demand tend to build? Thanksgiving is fixed on the fourth Thursday of November, which in 2026 is Thursday, November 26. Many workplaces and schools also take Friday the 27th off, and some travelers add vacation days around the four-day weekend through Saturday the 28th and Sunday the 29th for a trip of about a week. On the Japanese side, Saturday, November 21 to Monday, November 23 (national holiday) is the Labor Thanksgiving Day three-day weekend, so the US holiday begins on the weekdays just after the domestic peak has passed.
In December, Christmas falls on Friday the 25th, and US school winter breaks, though they vary by district, run from late December into the New Year. Japan’s year-end/New Year peak typically starts around December 29, so the roughly 10 days from Saturday, December 19 are a period when the US holidays have already begun but domestic demand has not yet hit full swing. The daily peaks of the year-end/New Year period itself, and the trough leading up to Coming of Age Day, are tracked with daily rates for 5 cities in New Year 2026-27 Hotel Rates: Tokyo −22% Dec→Jan, Peaks in 5 Cities.
| Date (2026) | Event / Holiday | Lodging Demand Outlook |
|---|---|---|
| Nov 21 (Sat) – Nov 23 (Mon, holiday) | Japanese three-day weekend (Labor Thanksgiving Day) | Domestic peak, just before US Thanksgiving week |
| Nov 26 (Thu) | Thanksgiving (fourth Thursday of November) | The four-day weekend including Fri 27 is the core of the holiday |
| Around Dec 19 (Sat) onward | US school winter break (varies by district) | Begins before Japan’s year-end peak |
| Dec 25 (Fri) | Christmas | Day-of-week alignment makes a long weekend from Thu 24 easy |
| Dec 29 (Tue) – New Year | Japan’s year-end/New Year holidays | Overlaps with the domestic demand peak |
Source: Compiled by HotelBank Editorial Team from national holiday and vacation schedules
Length of stay also matters. According to the Japan Tourism Agency’s Consumption Trend Survey for Foreigners Visiting Japan for October–December 2025 (final), US visitors traveling for leisure stayed an average of 10.2 nights, more than 3 nights longer than the 6.9 nights for all nationalities and regions. Accommodation spending per person was ¥159,652, or ¥15,616 per person per night (¥12,544 for all nationalities and regions). Many of these travelers likely spread an itinerary of around 10 nights across several cities, so how to capture more of those nights at each location is the starting point for sales planning in this period.
Where US Travelers Stay in November–December — 74.2% in Tokyo, Kyoto and Osaka, and Where the Remaining Quarter Goes
Next, where they stay. Tracing guest nights by nationality month by month in the Japan Tourism Agency’s Overnight Travel Statistics (2025, annual final figures), US travelers recorded 1,636,730 guest nights in November and 1,330,050 in December, for a two-month total of 2,966,780 (+11.0% YoY). Their share of all foreign guest nights was 12.7% in November and 9.8% in December, or 11.2% for the two months combined.
By prefecture, Tokyo accounted for 1,485,740 guest nights, or 50.1% of the total; together with Kyoto (375,140) and Osaka (340,440), the three reached 74.2%. The remaining 25.8%, about 765,000 guest nights, was spread across the other 44 prefectures, led by Kanagawa, Chiba, Hokkaido, Okinawa, Fukuoka, Hiroshima, Ishikawa, Aichi and Nagano, in that order. The full-year distribution across all 47 prefectures, now that the US has become the top nationality, is analyzed in US Now Tops Japan Inbound at 13.5% — Prefecture Host Map 2026. The table below covers only the two months of November–December for the top 12 prefectures.
| Rank | Prefecture | Nov | Dec | Nov–Dec Total | US Share of Foreign Guest Nights | YoY |
|---|---|---|---|---|---|---|
| 1 | Tokyo | 804,430 | 681,310 | 1,485,740 | 16.9% | +11.3% |
| 2 | Kyoto | 208,680 | 166,460 | 375,140 | 14.8% | +2.8% |
| 3 | Osaka | 200,490 | 139,950 | 340,440 | 8.9% | +28.0% |
| 4 | Kanagawa | 71,500 | 60,530 | 132,030 | 20.2% | +0.7% |
| 5 | Chiba | 44,160 | 39,250 | 83,410 | 15.0% | −2.5% |
| 6 | Hokkaido | 25,110 | 54,770 | 79,880 | 3.6% | +34.4% |
| 7 | Okinawa | 41,120 | 35,590 | 76,710 | 8.3% | −21.9% |
| 8 | Fukuoka | 32,770 | 20,650 | 53,420 | 3.8% | +35.8% |
| 9 | Hiroshima | 24,030 | 15,110 | 39,140 | 12.1% | +13.4% |
| 10 | Ishikawa | 25,160 | 11,790 | 36,950 | 10.2% | −16.7% |
| 11 | Aichi | 15,620 | 11,150 | 26,770 | 3.5% | +14.3% |
| 12 | Nagano | 12,100 | 13,470 | 25,570 | 7.2% | +41.9% |
Source: Compiled by HotelBank Editorial Team from Japan Tourism Agency “Overnight Travel Statistics Survey” 2024 and 2025 (annual final figures) (facilities with 10+ employees; unit: guest nights)
Source: Compiled by HotelBank Editorial Team from Japan Tourism Agency “Overnight Travel Statistics Survey” 2025 (annual final figures) (top 9 prefectures excluding Tokyo, Kyoto and Osaka)
Volume aside, looking at how large a share US guests hold within each prefecture’s foreign stays changes the lineup somewhat. In November–December, the US share was 20.2% in Kanagawa, above Tokyo’s 16.9%, followed by Chiba at 15.0%, Nara at 12.5% and Hiroshima at 12.1%, all above the national average of 11.2%. Ishikawa was also close to the average at 10.2%. Kanagawa with Hakone and Kamakura, Chiba with its international airport, Hiroshima with the Peace Memorial Park and Miyajima, and Ishikawa with Kanazawa share a common trait: locations that are easy to fit into itineraries linking Tokyo, Kyoto and Osaka.
On the other hand, some prefectures see more guest nights in December than in November. Hokkaido more than doubled from 25,110 guest nights in November to 54,770 in December, and Nagano also rose from 12,100 to 13,470. Niigata, Gunma and Yamagata moved in the same direction: while the national total declines from November to December, snowy regions grow in December. Note that prefecture-level figures are sample-based estimates, so year-on-year changes for smaller prefectures should be read with a margin of error.
Rates in the 12 Host Prefectures — November-Peak “Foliage/Urban” vs. December-Rising “Snow/Subtropical”
Now to rates. Comparing estimated ADR for November and December 2025 across the top 12 prefectures using MetroEngines Research data, the position of the seasonal peak fell into two types. All figures are for months already finalized, shown with YoY changes.
| Prefecture | Nov 2025 ADR | YoY | Dec 2025 ADR | YoY | Higher Month | Properties N (Nov / Dec) |
|---|---|---|---|---|---|---|
| Tokyo | ¥17,088 | +17.3% | ¥15,814 | +12.0% | Nov | 1,067 / 1,074 |
| Kyoto | ¥24,800 | +7.1% | ¥17,918 | +13.2% | Nov | 578 / 580 |
| Osaka | ¥11,982 | +17.9% | ¥11,120 | +10.0% | Nov | 623 / 627 |
| Kanagawa | ¥15,574 | +18.1% | ¥15,289 | +14.1% | Nov | 542 / 545 |
| Chiba | ¥10,939 | +18.2% | ¥10,646 | +6.1% | Nov | 403 / 406 |
| Hokkaido | ¥9,123 | +17.1% | ¥9,421 | +19.5% | Dec | 865 / 875 |
| Okinawa | ¥10,550 | +13.6% | ¥10,890 | +15.6% | Dec | 484 / 482 |
| Fukuoka | ¥13,305 | +19.2% | ¥12,824 | +15.0% | Nov | 460 / 460 |
| Hiroshima | ¥9,822 | +14.9% | ¥8,002 | +5.2% | Nov | 295 / 294 |
| Ishikawa | ¥14,031 | +11.1% | ¥10,940 | +7.6% | Nov | 229 / 232 |
| Aichi | ¥9,764 | +11.9% | ¥9,056 | +8.7% | Nov | 497 / 495 |
| Nagano | ¥12,437 | +16.1% | ¥14,112 | +23.8% | Dec | 773 / 810 |
Source: Compiled by HotelBank Editorial Team from MetroEngines Research (estimated ADR, tax-excluded equivalent; median of covered properties in each prefecture)
Source: Compiled by HotelBank Editorial Team from MetroEngines Research
November’s level exceeds December’s in 9 prefectures. The gap is largest in Kyoto, at ¥24,800 in November (autumn foliage season) versus ¥17,900 in December. What to check when pricing Kyoto’s foliage season is laid out by segment and month in Kyoto ADR Flips Up in October: City +12.4%, Business +9.1% YoY. Ishikawa (¥14,000 and ¥10,900) and Hiroshima (¥9,800 and ¥8,000) follow the same pattern, and Tokyo is at ¥17,100 and ¥15,800. Looking at 2025 by month, November was the highest of the 12 months in Kyoto, Ishikawa and Tokyo, and second only to August in Hiroshima. In these areas Thanksgiving week coincides with one of the highest-rate periods of the year, so multi-night stays by US guests add nights while rates remain high.
By contrast, December exceeded November in three prefectures: Hokkaido (¥9,100 and ¥9,400), Nagano (¥12,400 and ¥14,100) and Okinawa (¥10,600 and ¥10,900). In December YoY terms, Nagano (+23.8%) and Hokkaido (+19.5%) also posted the largest growth among the 12 prefectures, so the areas where US guest nights increase in December overlap with those where rates rise. In Kanagawa and Chiba the gap between November and December is small, making them markets that tend to hold their rate level through year-end.
Cross-checking with the consumption survey figures above also shows where US travelers’ accommodation spending sits. Accommodation spending of ¥15,616 per person per night works out, by simple calculation, to about ¥31,000 per room per night for 2 guests in one room. A strict comparison is not possible because room occupancy and tax treatment differ, but given that the 12 prefectures’ December estimated ADR (¥8,000–¥17,900) represents the level of a typical property in each area, US travelers appear to tend to choose price bands above the median.
English Review Share — Kyoto 32.2%, Tokyo 30.6%, Hiroshima and Ishikawa at 17%
Guest feedback also helps outline the host markets. When the HotelBank Editorial Team tallied 4,917,091 guest reviews in the top 12 prefectures (8 languages, most recent 24 months, as of November 5, 2026), 928,015 were written in English, or 18.9% of the total. By prefecture, Kyoto (32.2%, 156,576 reviews) and Tokyo (30.6%, 346,164 reviews) exceeded 30%, followed by Osaka at 20.2%, then Hiroshima at 17.9% and Ishikawa at 17.1%. Hiroshima, where the US share in the lodging statistics was above the national average, and Ishikawa, close to the average, sit slightly below the 12-prefecture total of 18.9% in English share but rank right after Osaka, suggesting a meaningful base of English-speaking guests.
Source: HotelBank Editorial Team research (guest reviews N=4,917,091, 8 languages, most recent 24 months, as of November 5, 2026)
| Prefecture | Reviews (8 Languages Total) | Of Which English | English Share |
|---|---|---|---|
| Kyoto | 486,045 | 156,576 | 32.2% |
| Tokyo | 1,131,509 | 346,164 | 30.6% |
| Osaka | 647,320 | 130,655 | 20.2% |
| Hiroshima | 182,447 | 32,585 | 17.9% |
| Ishikawa | 131,620 | 22,479 | 17.1% |
| Kanagawa | 335,099 | 47,671 | 14.2% |
| Nagano | 264,455 | 35,497 | 13.4% |
| Chiba | 279,636 | 33,246 | 11.9% |
| Hokkaido | 558,615 | 52,714 | 9.4% |
| Fukuoka | 317,828 | 26,345 | 8.3% |
| Okinawa | 328,300 | 24,851 | 7.6% |
| Aichi | 254,217 | 19,232 | 7.6% |
Source: HotelBank Editorial Team research (most recent 24 months, as of November 5, 2026)
What English reviews talk about also differs by region. In Chiba, 30.0% of English reviews mention airport access and 27.2% mention shuttle service (of 33,246 English reviews), suggesting properties are used on arrival days or the night before departure. In Kanagawa, hot springs appear in 9.7% and room views in 10.5% (of 47,671); in Nagano, staff friendliness appears in 20.6% and hot springs in 10.7% (of 35,497); in Hiroshima, views appear in 10.8%, and in Ishikawa, proximity to sights in 12.0% (of 32,585 and 22,479 respectively). These are mention frequencies, not ratings, but they offer clues to what English-speaking guests notice at lodgings in each area.
Implications for Operators — Capture Thanksgiving and Christmas Weeks with Multi-Night Stays
To sum up, US travel in November–December is demand with “long holidays, trips of around 10 nights, a tendency to choose price bands above the norm, and a footprint centered on Tokyo, Kyoto and Osaka that spreads to surrounding areas and snowy regions.” On this premise, designs that add value as the number of nights grows suit rates better than buying nights with discounts. The following are organized as proposals.
| Scenario | Data | Proposal |
|---|---|---|
| Thanksgiving week (Nov 24–29) | The US holiday starts right after Japan’s three-day weekend (Nov 21–23). Kyoto, Ishikawa, Hiroshima and Tokyo see their rate peak in November | Offer 3–4-night plans that include the weekdays after the three-day weekend. Holding rates at foliage-season levels while adding value through length-of-stay perks such as breakfast or on-site facilities is an effective approach |
| Christmas week (Dec 19–28) | School winter breaks start before Japan’s year-end peak. In December, US guests still account for 9.8% of foreign guest nights | Design the roughly 10 days before year-end pricing kicks in as a window for multi-night stays. There is room to highlight laundry and luggage storage information for stays of 4+ nights |
| Snowy regions (Hokkaido, Nagano, etc.) | US guest nights in December exceed November, more than doubling in Hokkaido. December estimated ADR is also up 19–24% YoY | Ski trips tend to involve consecutive nights at the same property. There is upside in rate tables built for 5+ nights and in offers that combine city stays before and after |
| Airport and touring hubs (Chiba, Kanagawa) | US share: Kanagawa 20.2%, Chiba 15.0%. English reviews frequently mention airport access, shuttles and hot springs | Consider offers that extend a one-night stay on the arrival day or the night before departure to two nights. Clearly explaining shuttle and hot-spring use in English makes the property easier to fit into itineraries |
| Price benchmark | Accommodation spending of US travelers (leisure): ¥15,616 per person per night, average 10.2 nights (October–December 2025) | Even when lowering the nightly rate with a multi-night discount, keep the total from falling far below the sum of single-night rates. Rather than the discount rate, showing the total price and what is included clearly in English is what gets a property chosen |
Source: Compiled by Metro Engines Inc. and HotelBank Editorial Team (based on JNTO and Japan Tourism Agency statistics)
When setting up multi-night plans, where to set the minimum number of nights is another consideration. On days of strong domestic demand, such as Japan’s three-day weekends and the year-end, single nights fill easily, so placing multi-night conditions on the surrounding weekdays and continuing to sell the strong days at regular rates tends to widen overall revenue opportunities. In addition, including information often mentioned in English reviews — how to get there from the station or airport, interactions with staff, and how to use the hot springs — in plan descriptions is likely to help win travelers considering longer stays.
For Properties: Plan-Name Tips for This Theme
Most common appeal elements in public plan names that promote multi-night stays (N=1,419) —
Multi-night discount 96%Breakfast included 31%Room only 28%Eco (housekeeping skipped) 19%Long stay / live like a local 18%Discount 13%
Real plan-name examples (anonymized, translated from Japanese):
- [Business Pack] Great value for 2+ nights! Natural hot-spring bath & free breakfast buffet♪♪
- [Multi-Night Discount / Breakfast] Our popular Japanese-Western fusion buffet ◆ A base for business & sightseeing ◆ Easy access to Haneda and Tokyo
- [No.2 Most Popular★ Value Multi-Night Plan] A base for Oze, slow countryside living, BBQ and self-catering OK! Whole-house rental
*These are tendencies based on tallies of public plan names and do not show that naming causes sales.
Summary
US arrivals to Japan set a December record of 270,704 in December 2025, and November–December accounted for 17.3% of the year. While 74.2% of stays are concentrated in Tokyo, Kyoto and Osaka, the US share of foreign stays exceeds the national average in Kanagawa, Chiba and Hiroshima, and guest nights rise in December in Hokkaido and Nagano. Rates split into areas that peak in November, like Kyoto and Ishikawa, and areas that rise in December, like Hokkaido, Nagano and Okinawa.
The roughly six weeks from Thanksgiving on November 26 through Christmas and into the New Year are a period in which Japan’s domestic demand peaks and the US holidays line up slightly offset from each other. Given stays averaging around 10 nights, designs that capture the weekdays in those gaps with multi-night stays offer a revenue opportunity. It is worth tracking visitor arrivals from October 2026 onward and the November–December lodging statistics released after the New Year to confirm which type your area falls into.
Frequently Asked Questions
| Question | Answer |
|---|---|
| How many US visitors came to Japan in December? | According to JNTO’s final figures, December 2025 saw 270,704 visitors (+13.5% YoY), a record for December. December 2024 was 238,523. |
| Which month has the most US visitors to Japan? | In 2025, June was highest at 345,150, followed by March and October. December ranked 8th of 12 months, but November–December together accounted for 17.3% of the year. The all-time single-month record is 375,948 in March 2026 (provisional). |
| Which prefectures do US travelers stay in during November–December? | According to the Japan Tourism Agency’s Overnight Travel Statistics (2025, facilities with 10+ employees), Tokyo, Kyoto and Osaka account for 74.2%. Next come Kanagawa, Chiba, Hokkaido, Okinawa and Fukuoka, and in Hokkaido and Nagano, December guest nights exceed November. |
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References and Sources
■ Data Sources
Visitor arrivals: JNTO “Visitor Arrivals Statistics” (2024 and 2025 final figures; January–July 2026 provisional; August, September and the cumulative total estimates). Guest nights: Japan Tourism Agency “Overnight Travel Statistics Survey” 2024 and 2025 annual final figures (by nationality, facilities with 10+ employees). Nights and accommodation spending: Japan Tourism Agency “Consumption Trend Survey for Foreigners Visiting Japan,” October–December 2025 final (leisure purpose). Estimated ADR: MetroEngines Research prefecture-level aggregation (median of covered properties in each prefecture, N=229–1,074 properties). English share: guest reviews in 8 languages, N=4,917,091 (most recent 24 months, as of November 5, 2026).
■ Calculation Assumptions
The November–December share is the two-month total divided by the annual total. The US share is US guest nights in November–December divided by foreign guest nights in the same period. The figure of about ¥31,000 per room per night is a rough guide obtained by simply doubling the per-person-per-night accommodation spending of ¥15,616, assuming 2 guests per room.
■ Limitations and Caveats
Estimated ADR is an estimate for November and December 2025 based on OTA public prices, not a forecast for 2026. Prefecture-level lodging statistics are sample-based estimates, and YoY swings are larger for smaller prefectures. English reviews include English speakers from countries other than the US and do not represent the US guest share itself. Accommodation spending in the consumption survey differs from estimated ADR in room occupancy and tax treatment, so direct comparison is not possible. The multi-night proposals are hypotheses organized by the editorial team from these statistics and have not been tested for effectiveness.
- Japan National Tourism Organization (JNTO) “Visitor Arrivals Statistics”: Visitor Arrivals by Nationality and Month (2003–2026)
- JNTO “Visitor Arrivals (December 2025 Estimates)” (January 21, 2026)
- JNTO “Visitor Arrivals (September 2026 Estimates)” (October 21, 2026)
- Japan Tourism Agency “Overnight Travel Statistics Survey” 2024 and 2025 (annual final figures), Reference Table 1 (Foreign Guest Nights by Nationality / Place of Origin)
- Japan Tourism Agency “Consumption Trend Survey for Foreigners Visiting Japan”: 2025 Calendar Year and October–December 2025 Results (Final) (March 31, 2026)
- MetroEngines Research — Estimated ADR by prefecture (November 2024–December 2025, 12 prefectures)
- HotelBank Editorial Team research — Guest reviews tallied by language (N=4,917,091, most recent 24 months)