Super Hotel (スーパーホテル) is a Japanese business hotel chain known for its healthy breakfast (free at standard locations) and its pillow menu. Its official website lists 180 hotels in Japan and 2 overseas (as of September 2026). HotelBank Editorial Team’s review aggregation covers 122 properties and 296,677 reviews (last 24 months, as of September 2026), with an average score of 4.175 out of 5. Staff (4.381), cleanliness (4.332) and service (4.285) score highest, which makes Super Hotel a chain where you “stay cheaply, with proper service and clean rooms.” Using frequently searched locations as examples (Kanku Kumatori Ekimae, Higashi-Maizuru, Marugame Ekimae, Premier Akihabara, Premier Miyazaki Ichibangai and Premier Obihiro Ekimae), this article covers the listed prices you can expect to pay and how to choose between standard hotels and Premier hotels.

What Is Super Hotel? The Basics in Numbers

Super Hotel operates limited-service hotels near train stations across Japan and uses LOHAS (a lifestyle that cares for health and the environment) as its operating concept. Breaking down HotelBank Editorial Team’s review aggregation (122 properties, N=296,677 reviews, last 24 months, as of September 2026) by category shows clearly where the chain’s strengths lie.

Source: Aggregated guest reviews (HotelBank Editorial Team research, N=296,677 reviews, last 24 months, as of September 2026).

With staff, cleanliness and service all at 4.28 or higher, the scores suggest that standardized front-desk operations and housekeeping are working across hotels nationwide. Breakfast is also high at 4.138, and keeping that level while serving it for free is what sets this chain apart. For how often guests mention breakfast and staff in reviews by hotel type, see 200K Hotel Reviews: Breakfast Mentions 3.5x by Segment, Staff 2.2x.

Healthy Breakfast, Pillow Menu, Eco-Hiiki and Hinoki Aroma: 4 Key Features

1. Healthy Breakfast (Free at Standard Hotels)

The official website states: “An organic healthy breakfast. Free, but no compromises.” At standard hotels, breakfast is included in the room rate. Some hotels of the higher-grade Premier type charge for breakfast, and the three Premier hotels covered in this article (Premier Akihabara, Premier Obihiro Ekimae and Premier Miyazaki Ichibangai) list a breakfast buffet (paid) on their official hotel pages. The menu includes salad made with organic vegetables (since November 2012, at some hotels), freshly baked bread (since May 2023 this includes the “BIO Roll,” made with organic ingredients carrying European BIO certification) and specially cultivated rice grown with less than half the usual pesticides, as shown on the official breakfast page. Some hotels also serve local specialties, such as shirasu (whitebait) bread in Shonan and senbei-jiru (cracker soup) in Aomori.

2. Pillow Menu and Sleep-Focused Design

Guests can pick from 8 types of pillows that differ in firmness, height, scent and more (the number of types may vary by hotel). From original pillows and mattresses developed with a medical doctor onward, rooms designed to put a good night’s sleep first are the chain’s signature (published on the official “Gussuri Laboratory” page).

3. “Eco-Hiiki” for Multi-Night Stays

If you skip room cleaning during a multi-night stay to help save water, you receive a bottle of the hotel’s original mineral water. Returning the room toothbrush unused also earns you a snack (as stated on the official SDGs page). The more nights a business traveler stays, the more they benefit. For how to handle laundry during a multi-night stay, Hotel Laundry in Japan: Free–¥600 a Wash, 5 Room-Drying Steps covers in-house laundry at the major chains.

4. Hinoki Aroma Room Spray in Guest Rooms

The “Super Hotel deodorizing spray” people search for is the “Super Hotel Original Hinoki Aroma Room Spray,” made with Tono hinoki cypress from Higashishirakawa Village, Gifu Prefecture. It was created in response to guests who wanted to enjoy the hinoki scent, long used in the lobbies and large public baths, in their rooms as well, and has been rolled out to guest rooms nationwide in stages since late December 2025. It is alcohol-free and can be used to deodorize clothing and fabrics and to scent the room.

What It Costs: Listed Prices at 7 Frequently Searched Hotels (2 Guests per Room, Tax Included)

To give a sense of what you will actually pay, we compiled the lowest OTA listed price (2 guests per room, tax included) over the next 30 days (stays from September 14 to October 13, 2026) for 7 hotels with high search demand.

Source: OTA listed prices (2 guests per room, tax included; plan contents vary by hotel and date, and breakfast is charged separately at the 3 Premier hotels) compiled by HotelBank Editorial Team. Room counts are also HotelBank Editorial Team research. Stays from September 14 to October 13, 2026; N=92,252 plans across the 7 hotels; compiled September 11, 2026. Prices vary by stay date, plan and booking timing.

Since standard hotels include the free healthy breakfast at these prices, two guests sharing a room can stay for around ¥3,000 per person on some dates. As a rough guide, regional standard hotels (Marugame Ekimae, Kanku Kumatori Ekimae, Higashi-Maizuru) start from the high ¥5,000s to the ¥7,000s, Premier Miyazaki Ichibangai and Premier Obihiro Ekimae from the ¥6,000s to ¥8,000s, and urban hotels (Ikebukuro Nishiguchi Tennen Onsen, Premier Akihabara) from around ¥9,000. The lowest price also moves by stay date at the same hotel, rising to 1.6x to 2.8x the cheapest date during the period (¥9,500 to ¥26,310 at Premier Akihabara). Prices tend to rise on weekends and holidays, so if your dates are flexible, shifting toward weekdays lets you stay for less. Note that Miyazaki City has charged a separate accommodation tax (¥200 per person per night) since July 2026. For a worked example of comparing station-front business hotels for a business trip by listed price and breakfast start time, see this HotelPicks article on planning a Kyoto business trip from station hotels in Otsu and Kusatsu (in Japanese).

Standard vs. Premier: How to Choose a Hotel

Hotel names fall into two broad lines: the standard “Super Hotel” and the higher-grade “Super Hotel Premier.” Hotels that once carried the “Lohas” name (such as JR Nara Station and Tokyo Station Yaesu Chuoguchi) have largely been renamed, and many now operate as Premier hotels. The word LOHAS itself lives on not as a hotel name but as the operating concept for the whole chain.

Standard Hotels: Choose by Station Location and Price

Standard hotels are the type you choose for the balance between a station-front location and price. Kanku Kumatori Ekimae (opened February 2021) is about a 2-minute walk from JR Kumatori Station, making it a convenient base for the night before or after a flight from Kansai International Airport. Higashi-Maizuru has a large public bath fed by the natural hot spring “Togo no Yu,” the 8-pillow menu and a welcome bar, making it a good regular stay for Maizuru sightseeing and business trips. Marugame Ekimae is a 4-minute walk from JR Marugame Station and convenient for exploring Marugame Castle and the town known for honetsuki-dori (bone-in chicken).

Premier: Choose for the Public Bath and Room Grade

Premier hotels step up the grade of guest rooms and public baths and are common in major cities and tourist destinations. Premier Akihabara is about a 4-minute walk from JR Akihabara Station and has a natural hot spring public bath. Premier Miyazaki Ichibangai sits on Chuo-dori in central Miyazaki City with the natural hot spring “Hinata no Yu,” and Premier Obihiro Ekimae is about a 5-minute walk from the north exit of Obihiro Station with the natural hot spring “Takusei no Yu.” As the table above shows, the price gap often stays within a few thousand yen, so a practical rule is Premier if you value the public bath and room size, and a standard hotel if price comes first. Some Premier hotels charge for breakfast, so comparing total cost including breakfast makes the choice easier.

What Guests Say: Breakfast, Hot Spring and Service Get the Most Mentions

At Super Hotel Ikebukuro Nishiguchi Tennen Onsen, one of the highest-rated hotels in the chain (overall 4.48, N=4,114 reviews), guest reviews (1,225 reviews compiled by HotelBank Editorial Team, September 2024 to September 2026) most often mention breakfast (mention rate 29.2%), the hot spring (23.0%) and staff service (19.6%), and around 90% of mentions in each are positive. The chain’s investments in free breakfast, public baths and guest service are coming back directly as guest satisfaction. Rooms can be booked on the official website and app as well as through OTAs, and booking directly is convenient because membership registration comes with perks.

Explore Further

Frequently Asked Questions

Q. Is breakfast free at Super Hotel?

At standard hotels, the healthy breakfast is included in the room rate at no extra charge. Some higher-grade Premier hotels charge for breakfast, and Premier Akihabara, Premier Obihiro Ekimae and Premier Miyazaki Ichibangai list a breakfast buffet (paid) on their official hotel pages. Checking the hotel page before booking is the surest way to know.

Q. How many pillows are on the pillow menu?

The official website says guests can choose from 8 types of pillows that differ in firmness, height, scent and more. The number of types may vary by hotel.

Q. What is “Eco-Hiiki”?

It is a program in which guests receive the hotel’s original mineral water for skipping room cleaning during a multi-night stay, and a snack for returning the room toothbrush unused (as stated on the official SDGs page).

Q. How much does Super Hotel cost?

Compiling OTA listed prices (2 guests per room, tax included) for stays from September 14 to October 13, 2026 at 7 frequently searched hotels, the lowest price during the period ranged from ¥5,680 (Marugame Ekimae) to ¥9,500 (Premier Akihabara). The lowest price by stay date moves within a range of 1.6x to 2.8x depending on the hotel.

Q. How should I choose between a standard hotel and Premier?

As a guide, choose a standard hotel if price comes first, and Premier if you value the public bath and room grade. Some Premier hotels charge for breakfast, so comparing total cost including breakfast makes the decision easier.

Q. Is there an accommodation tax at the hotel in Miyazaki City?

Miyazaki City charges an accommodation tax of ¥200 per person per night for check-ins from July 1, 2026. Miyazaki City has no tax-exempt threshold (Miyazaki City official website).

Methodology and Sources

■ Data Sources

Review scores: guest reviews compiled by HotelBank Editorial Team (122 Super Hotel properties, N=296,677 reviews, last 24 months, as of September 2026). Mention rates for Ikebukuro Nishiguchi Tennen Onsen were calculated from that hotel’s 1,225 reviews (September 2024 to September 2026). Listed prices: OTA listed prices (2 guests per room, tax included) compiled by HotelBank Editorial Team (7 hotels, N=92,252 plans, stays from September 14 to October 13, 2026, compiled September 11, 2026). Services, hotel information and accommodation tax: Super Hotel official website, company press releases and Miyazaki City official website.

■ Calculation Assumptions

“Lowest listed price” is the lowest price across all plans listed during the period, regardless of breakfast or room type. “1.6x to 2.8x” is, for each hotel, the highest daily lowest listed price divided by the lowest. “Around ¥3,000 per person” is an approximation dividing the lowest listed price for 2 guests per room by 2. Chain review averages are out of 5.

■ Limitations

Listed prices change with booking timing, stay date and inventory, and do not match the actual amount paid (member perks, points, accommodation tax, etc.). Whether breakfast is paid or free and the number of pillow types vary by hotel, so please check each hotel’s official page before booking. Reviews are aggregated over the last 24 months and do not distinguish between periods before and after renovations.

■ References (Official Information)

• Super Hotel official website
• Super Hotel “Breakfast Information”
• Super Hotel Gussuri Laboratory “Pillow Menu”
• Super Hotel Gussuri Laboratory
• Super Hotel SDGs
• Super Hotel member benefits
• Super Hotel press release: Hinoki Aroma Room Spray introduced in guest rooms nationwide (PR TIMES)
• Super Hotel press release: Ikebukuro Nishiguchi Tennen Onsen renovation (PR TIMES)
• Super Hotel Kanku Kumatori Ekimae (official hotel page)
• Super Hotel Higashi-Maizuru (official hotel page)
• Super Hotel Marugame Ekimae (official hotel page)
• Super Hotel Premier Akihabara (official hotel page)
• Super Hotel Premier Miyazaki Ichibangai (official hotel page)
• Super Hotel Premier Obihiro Ekimae (official hotel page)
• Super Hotel Ikebukuro Nishiguchi Tennen Onsen (official hotel page)
• Miyazaki City “About the Accommodation Tax”