(Source : Japanese Culture Promotion Institute, Inc)
Located in Fujikawaguchiko Town, “THE LAKE Kawaguchi Life” is an accommodation facility highly rated by both domestic and international guests for offering an authentic experience of Japanese and regional lifestyles. Situated in a popular destination for inbound tourism, the facility allows guests to enjoy a homely Japanese atmosphere while spending a special time at the foot of Mt. Fuji, making it particularly popular among international tourists.
(Source : Japanese Culture Promotion Institute, Inc)
A key feature of the facility is its ability to provide a space where overseas guests can feel as if they are visiting a Japanese home. By offering detailed explanations in English about its interiors and Japanese cuisine, it carefully conveys the charm of Japanese culture. Through such services, the facility creates a venue for heartfelt exchanges that transcend language and cultural barriers. Despite being a single-unit rental style accommodation, it also serves as a community hub by collaborating with various local businesses to offer lunch and dinner gatherings, fostering connections between residents and visitors. To address regional issues and revitalize the community, the facility leverages existing resources such as traditional houses, the lakeside, and Mt. Fuji, while experts from different fields create valuable services.
These efforts, including the management of the facility, are part of the “Kawaguchi Life Project,” launched in 2021 with support from Japan’s Ministry of Agriculture, Forestry and Fisheries. The project is now operated by Japanese Culture Promotion Institute, Inc. Based on the philosophy of sharing the local lifestyle through food, experiences, and interpersonal interactions, the initiative is driven by the cooperation of local businesses and specialists. It is also part of the Kawaguchi Agricultural Tourism Promotion Council, which involves diverse local stakeholders, including Otomo Resort Co., Ltd., and Fuji Lake Hotel Co., Ltd., both long-time operators in the hospitality industry in Fujikawaguchiko Town.
The facility is dedicated to providing unique, locally inspired experiences. Guests are warmly welcomed by OMRE Co., Ltd., which handles the accommodation operations with meticulous and heartfelt hospitality, and treated to creative dishes crafted from local ingredients. Restaurant operations involve collaborations with long-beloved local establishments like Café M and chefs trained at prestigious restaurants in Tokyo, attracting a growing fan base.
(Source : Japanese Culture Promotion Institute, Inc)
Looking ahead, the facility plans to host special events. In December, it will hold an auberge-style event centered on the theme of “food,” featuring collaborative dishes created with Café M, a popular spot by Lake Sai, and a locally born chef. Additional plans include expert-led workshops, a Christmas market, and other activities that further expand its role as a venue for experiencing the local culture.
As a new role model for regional revitalization, “THE LAKE Kawaguchi Life” not only enhances the appeal of the area but also contributes to the broader revitalization of the community. As part of the “Kawaguchi Life Project,” future initiatives include collaboration with Berry’s Tearoom to develop original products and host experiential events themed around regional culture and nature. Through these activities, the facility continues to attract attention as a destination that showcases the charm of the entire region.