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• JTB GW2026: 1-Night Trips Hit 39.9%, Avg Cost Drops to ¥46K — Post-GW May ADR Map

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  Posted: 2026.05.08

  According to JTB's "2026 Golden Week (April 25 – May 7) Travel Outlook" released on April 2, 2026, domestic travelers will reach 23.9 million (101.7% YoY, a slight increase), while average travel spending will fall to ¥46,000 (down ¥2,000 from the previous year). In terms of stay length, "1 night / 2 days" trips became the most common at 39.9%, up 6.4 points YoY. This article examines how this "shorter stays × lower spend" trend is showing up in the post-GW May (5/7 – 5/31) short-haul resort market, using OTA published-rate data covering roughly 1,300 properties across seven areas within a 3–5 hour reach of the Tokyo metropolitan region (Izu, Hakone, southern Boso, Nasu, Karuizawa, Lake Kawaguchi, and Ise-Shima).