Statistics
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Tokyo Ranks 3rd in the World! Booking.com Releases 2025 Summer Travel Destination Rankings
(Source: Booking.com Japan K.K) Booking.com has released its travel destination rankings for the 2025 summer season, based on accommodation search data from its website. The survey covered accommodations searched for check-in dates between June 1 and August 31, 2025, with the search period running from February 15 to April 15 of the same year. According to the results, Tokyo ranked third worldwide.
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Chinese tourists are once again turning their attention to Japan travel: The latest trends show increasing individualization and regional orientation
(Based on materials from Unbot Inc.) In recent years, Japan has been reappraised among Chinese tourists as a travel destination that is “close, safe, and rich in experiential value.” Especially between 2024 and 2025, there has been a marked increase in in-depth trips and visits to regional areas, centered on independent travel. Against this backdrop, Unbot Inc., a company specializing in digital marketing for the Chinese-speaking market, has analyzed changes in Chinese tourists’ travel styles and needs, clarifying the reasons behind Japan’s renewed appeal.
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Changing values of luxury travel among Asia-Pacific affluent travelers
(Source: Marriott International) Marriott International has released its latest report on luxury travel, titled “The Intentional Traveler Report”, aimed at understanding the evolving attitudes and preferences of affluent travelers in the Asia-Pacific region. This year’s survey expanded to include Thailand, in addition to previously targeted markets—Australia, Singapore, India, Indonesia, South Korea, and Japan—collecting responses from a total of 1,750 affluent travelers.
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Top 10 World Heritage Sites to Visit in Summer, According to Jalan News Survey
(Based on materials from Recruit Co., Ltd.) Jalan News, a travel information website operated by Recruit Co., Ltd., conducted a survey on the theme of "World Heritage Sites to Visit in Summer" and announced the "Jalan Summer World Heritage Ranking."
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Preferred Hotels & Resorts Releases New Study: Emerging Trends Among Affluent Travelers Who Reject Standardization
Preferred Hotels & Resorts, the world’s largest independent hotel brand with over 600 member hotels in 80 countries, has released its first-ever “Luxury Travel Report.” Developed in collaboration with research firm Harris Poll, the report highlights the latest trends in the global luxury travel market. According to the findings, affluent travelers remain highly motivated to travel, planning an average of eight leisure trips this year—three of which are international. More than half also intend to increase their travel budgets compared to the previous year.
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VELTRA Announces 2025 Summer Overseas Tour Booking Trends: Shifts in Popular Destinations Observed
VELTRA Corporation has announced the results of a survey on booking trends for overseas local experiences during the summer season of 2025. The survey is based on booking data as of May 20, 2025, and analyzes the popular travel destinations and booking trends among Japanese travelers during the peak travel season from June to August. The analysis covers overseas local activities reserved through VELTRA and scheduled to take place between June 1 and August 31.
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JNTO Announcement: 3,693,300 Foreign Visitors to Japan in May 2025, Led by South Korean and Chinese Markets, Marking a 21.5% Increase Year-on-Year
(Based on materials from JNTO） According to the Japan National Tourism Organization (JNTO), the number of international visitors to Japan in May 2025 reached 3,693,300, marking a significant increase of 21.5% compared to the same month last year, and a remarkable 60.1% rise compared to May 2019. Although this represents a 5.5% decrease from the previous month (April 2025), this is considered a seasonal adjustment following the Golden Week holidays. Overall, the inbound tourism market is recovering at a pace far surpassing pre-COVID levels, indicating a full-scale resurgence in inbound travel to Japan.
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JNTO Announcement : 3,497,600 International Visitors to Japan in March 2025, Up 13.5% Year-on-Year
(Source: JNTO) The Japan National Tourism Organization (JNTO) announced that the number of international visitors to Japan in March 2025 was 3,497,600, marking a 13.5% increase compared to the same month of the previous year, which saw 3,081,781 visitors. This also represents a significant increase from the previous month, with approximately 240,000 more visitors. Compared to March 2019, before the COVID-19 pandemic, which recorded 2,760,136 visitors, the number increased by 26.7%, clearly indicating a continued recovery trend in the inbound tourism market. (Based on data from JNTO) By country, the highest number of visitors in March 2025 came from South Korea, totaling 691,700. Although this represents an 18.4% decrease from the previous month, it is considered to be a reactionary decline following the surge in travel demand during the Lunar New Year holiday in February. On the other hand, it shows a 4.3% increase compared to the same month of the previous year and an 18.1% increase compared to March 2019, both positive figures, indicating a stable recovery in demand from the South Korean market. With factors such as visa exemption and the resumption of flight routes in the background, continued strong demand is expected. The number of visitors from China...
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JNTO Announcement : Number of Foreign Visitors to Japan in February 2025 Up 16.9% Year-on-Year, but Showing a Decline from the Previous Month
(Source: JNTO) The number of foreign visitors to Japan in February 2025, as announced by the Japan National Tourism Organization (JNTO), reached 3,258,100, marking a 16.9% increase compared to the same month of the previous year. However, this figure represents a slight decrease from January 2025, when the number stood at 3,781,200. Nevertheless, compared to February 2019, before the COVID-19 pandemic, when there were 2,604,322 visitors, the February 2025 figure shows a 25.1% increase, indicating a continued overall recovery trend. The steady recovery is particularly supported by the rebound of the Chinese market and the increase in visitors from the United States.