(Source: Airbnb Japan Inc.)
Airbnb has announced the ranking of travel destinations that global guests are focusing on for 2025, as well as the destinations chosen by residents in Japan. In 2024, large-scale cultural events such as Taylor Swift’s Eras Tour and the Olympics drove travel demand. Similarly, in 2025, “experience-based travel” is expected to continue capturing the interest of travelers. According to Airbnb’s data, searches for popular destinations increase in alignment with major event schedules.
(Source: Airbnb Japan Inc.)
Cities rich in history and culture are drawing attention as globally popular travel destinations. For instance, Palermo, the capital of Sicily, boasts abundant Baroque architecture and historical landmarks, making it a culturally attractive city. Seville in Spain, known for its tapas culture and international festivals, saw a surge in searches for its 2025 Holy Week celebrations. Kyoto in Japan continues to be a favored destination for family trips, recognized for its deep-rooted traditional culture. Meanwhile, Hua Hin in Thailand is gaining popularity among couples as a beach resort that offers a serene natural setting and a relaxing atmosphere. Vancouver in Canada, known for its diversity, is highly regarded as a destination where visitors can enjoy both culture and scenic beauty.
(Based on materials from Airbnb Japan Inc.)
Looking at Japan, major cities such as Tokyo, Osaka, and Nara rank among the top destinations that domestic travelers are eyeing for 2025. In addition to these urban areas, nature-rich regions such as Miyakojima and Sapporo have also gained popularity. International destinations like Rome and Cairns have made the list as well, reflecting a growing trend of domestic travel demand and a renewed interest in discovering new charms within Japan.
(Source: Airbnb Japan Inc.)
Outside Japan, Puerto Escondido in Mexico is attracting attention as a beach resort, particularly among group travelers. Green Bay in the United States is drawing visitors with its local attractions and specialty products. Furthermore, Florianópolis in Brazil, known as a paradise with numerous beaches, offers a variety of activities for travelers.
Airbnb continues to promote a new style of travel—living like a local—by offering unique accommodations and experiences. Founded in San Francisco in 2007, Airbnb has welcomed over 2 billion guests through its network of more than 5 million hosts. In 2025, it will continue to provide diverse travel options, ensuring that every journey becomes a unique and special experience.