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Hakuba Iwatake Mountain Resort Achieves Record-High Visitor Numbers : Year-Round Resort Strategy Proves Successful
(Based on data from Hakuba Iwatake Mountain Resort) Iwateke Resort Co., Ltd., the operator of Hakuba Iwatake Mountain Resort, recorded over 208,000 visitors during the 2024–2025 winter season (from December 20, 2024 to March 30, 2025), marking a significant increase of 141% compared to the previous season. Additionally, the total number of visitors for fiscal year 2024 (from April 19 to November 17, 2024, and December 20, 2024 to March 30, 2025) exceeded 463,000, reaching 125% of the previous year’s record, which had been the highest since 2000.
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A Stunning View of Cherry Blossoms and Mt. Fuji Takes the Top Spot : Spring Scenery Rankings Japan Can Proudly Share with the World
On the travel information website "Jalan News" operated by Recruit Co., Ltd., a survey was conducted on "breathtaking spring scenery." The survey was themed around "spring sceneries Japan can proudly showcase to the world," and gathered iconic spring landscapes from all over the country. The results have now been announced.
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Booking.com: Inbound Travel Trends to Mie in Spring 2025
(Based on data from Booking.com) Booking.com has released the latest trends in inbound tourism to Mie Prefecture, where one of the world’s premier motorsport races is held. The analysis focused on check-in reservations between April 3 and April 7, 2025, which coincides with the event period. It revealed a notable increase in overseas travelers to Mie Prefecture, particularly from Western countries such as Australia, the United Kingdom, the United States, Germany, and the Netherlands. A significant surge in search volume was also observed in Switzerland and New Zealand.
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Greens Launches Environmental Initiative to Collect 90,000 Used Toothbrushes Annually
On April 2, 2025, designated as "CO2 Reduction Day," Greens Co., Ltd. will begin a trial implementation of a "Toothbrush Recycling" program at its Comfort Hotel Yokkaichi and Comfort Hotel Central International Airport. This initiative aims to reduce waste and promote the recycling of plastic resources by collecting and repurposing toothbrushes used by guests, thereby contributing to lower environmental impact.
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Japan’s Ryokan and Hotel Market in FY2024 Set to Reach Record High: Labor Shortages Emerge as Key Challenge Ahead
Teikoku Databank, Ltd. conducted research and analysis on market trends and corporate developments in the domestic ryokan and hotel industry across Japan, based on sources including its corporate credit research reports (CCR).
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JNTO Announcement : Number of Foreign Visitors to Japan in February 2025 Up 16.9% Year-on-Year, but Showing a Decline from the Previous Month
(Source: JNTO) The number of foreign visitors to Japan in February 2025, as announced by the Japan National Tourism Organization (JNTO), reached 3,258,100, marking a 16.9% increase compared to the same month of the previous year. However, this figure represents a slight decrease from January 2025, when the number stood at 3,781,200. Nevertheless, compared to February 2019, before the COVID-19 pandemic, when there were 2,604,322 visitors, the February 2025 figure shows a 25.1% increase, indicating a continued overall recovery trend. The steady recovery is particularly supported by the rebound of the Chinese market and the increase in visitors from the United States.
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Which Ski Areas Are Popular Among Inbound Skiers? : 2025 Ski Destination Rankings
(Source: Agoda International Japan K.K.) Agoda Company Pte. Ltd., the operator of the digital travel platform “Agoda,” has announced the “2025 Ranking of Japan’s Top Ski Destinations,” reflecting the latest ski travel trends. This ranking is based on accommodation search data from Agoda and analyzes the most popular ski destinations among both Japanese travelers and inbound tourists. (Image Source: Pakutaso) In the ranking of ski destinations for domestic travelers, Iwate Prefecture, including Hachimantai, took the top spot. Hachimantai is considered popular due to the combination of skiing and hot springs. Nagano Prefecture, including Hakuba, and Niigata Prefecture, including Yuzawa, also continue to attract strong interest, with many skiers and snowboarders favoring these areas due to the convenience of reaching them in about an hour and a half from the city center via the Joetsu Shinkansen. In the ranking of ski destinations for international travelers, Hakuba in Nagano Prefecture saw the highest increase in searches, with a 63% year-over-year growth. The success of international promotions and the enhancement of multilingual support have solidified its position as one of Japan’s top ski resorts. Hakuba offers a variety of courses suitable for all levels, from beginners to advanced skiers, attracting many ski enthusiasts....
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Booking.com Report : Digitalization and Pricing Strategy Key to Growth in Japan’s Hotel Industry
(Image source: Pakutaso) Booking.com, one of the world’s largest digital travel platforms, has released its latest report on Japan’s hospitality industry in collaboration with Statista, a provider of statistical data platforms, continuing their partnership from last year. This study is based on telephone interviews conducted by Statista with 250 executives and managers in Japan’s travel and hospitality sector, analyzing the recovery of travel demand, performance comparisons between short-term rentals (STR) and hotels, and challenges faced by accommodation providers. In 2024, Japan’s hospitality industry has fully overcome the lingering impact of COVID-19 from 2023, presenting an optimistic outlook. The tourism sector has made a strong recovery from the pandemic, with a notable surge in visitors from the Asia-Pacific (APAC) region driving industry growth. Additionally, the historically weak yen has made Japan a more attractive destination for foreign travelers. As a result, key performance indicators such as average daily rate (ADR) and occupancy rate have improved significantly compared to 2023. More than half of accommodation providers reported a substantial increase in ADR, and approximately two-thirds observed higher occupancy rates. At the same time, accommodation providers are facing financial challenges, with concerns over profitability and business continuity risks. The most pressing issue for...
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Marriott Secures Record-High 109 Deals in APEC: Rapid Growth in India, Japan, and Indonesia
(Source: Marriott International) Marriott International experienced strong growth in the Asia-Pacific region (excluding Greater China) in 2024, securing a record-high 109 deals across 11 markets. This added 21,439 rooms to the regional development pipeline, bringing the total number of rooms to 77,532 by year-end. By expanding its business portfolio across the market, entering the midscale hotel segment, and strengthening its luxury offerings, the company has further solidified its position as a leader in the hospitality industry.
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JNTO Announcement: 3.781 Million Foreign Visitors to Japan in January 2025, with Recovery Led by China and South Korea
(Source: JNTO) The Japan National Tourism Organization (JNTO) announced that the number of foreign visitors to Japan in January 2025 reached 3,781,200, marking a significant increase of 40.6% from the previous month and 79.5% year-on-year. Compared to January 2019, the figure was up by 7.5%, exceeding pre-pandemic levels. The recovery of the Chinese market was particularly notable, while South Korea and Taiwan also showed stable growth.