(Source: fav hospitality group, Inc.)
Fav Hospitality Group, part of Kasumigaseki Capital Group, has won the Gold Award in the Branding Systems category at the Graphis Design 2026 Awards for its hotel brand “seven x seven.” This marks the first time in history that a hotel brand has received a Gold Award in this category. Founded in Zurich, Switzerland, in 1944, Graphis Design Awards boasts more than 80 years of history and is now based in New York, where it is recognized as an internationally authoritative award spanning advertising, photography, illustration, and other creative fields.
(Source: fav hospitality group, Inc.)
Commenting on the award, Chief Creative Director David Miskin explained that the hotel has always been conceived not merely as a place to stay, but as a brand experience where architecture, interior spaces, services, and communication are holistically designed. He described a brand system as going beyond a logo, combining elements such as spatial flow, sound, texture, and sensory impressions to create a memorable experience. He emphasized that this international recognition marks a significant turning point in presenting new values of Japanese hospitality to the world.
(Source: fav hospitality group, Inc.)
“seven x seven” was launched as a high-end hotel brand that inherits the group-stay style of the “fav” brand. The property “seven x seven Itoshima” opened in the Itoshima area of Fukuoka City, Fukuoka Prefecture, about 45 minutes by car from Hakata Station, with 47 rooms. “seven x seven Ishigaki,” located about 18 minutes by car from New Ishigaki Airport in Ishigaki City, Okinawa Prefecture, offers 121 rooms.
(Source: fav hospitality group, Inc.)
Fav Hospitality Group’s mission is to “Redefine the richness of travel.” The company operates 18 facilities nationwide, including the luxury line “FAV LUX,” the sister brand “edit x seven,” and “BASE LAYER HOTEL” catering to culturally attuned business travelers. The group plans to open an additional 26 facilities by the end of 2027 and is actively pursuing collaborations with other industries as well as the integration of digital technologies to enhance the hotel experience. Going forward, the company intends to continue prioritizing creativity and consistency while proposing new possibilities for the future of hospitality.