(Source: Hakuba Hospitality Group)
Hakuba Hotel Group, which operates six hotels, over 50 rental villas and apartments, and nine dining facilities in Hakuba Village, Nagano Prefecture, has announced that it will change its name to “Hakuba Hospitality Group.” This change reflects the company’s growth and evolution, emphasizing the high quality and uniqueness of the services it provides to customers in the Hakuba area and worldwide.
Hakuba Hotel Group operates hotels, luxury rental villas, serviced apartments, restaurants, and bars in prime locations in Hakuba. The group’s mission is to provide unforgettable experiences for travelers who love sports, adventure, and nature. With growth and evolution, the scope and depth of their efforts have exceeded their initial identity, leading to the adoption of the new corporate philosophy “Hakuba Hospitality Group.”
(Source: Hakuba Hospitality Group)
Hakuba Hospitality Group upholds 12 principles of hospitality, such as “tailored experiences for each guest,” “meticulous attention to detail,” and “heartfelt hospitality with a smile.” CEO Marcus Bauder commented on the renaming, saying, “We are thrilled about our journey as Hakuba Hospitality Group. Each brand radiates its own unique identity and charm, united by an unwavering passion for exceptional hospitality and the highest service standards.” The Hakuba Hospitality Group aims to continue its efforts to provide even more satisfying experiences to its customers.
Hakuba Hospitality Group was established in 2012 with the acquisition of Hakuba Springs Hotel. It owns and operates hotels, apartments, rental villas, travel agencies, events, restaurants, and bars in Hakuba Village, Nagano Prefecture, and has grown from a small hotel management company into the largest hospitality company in the Hakuba Valley. Reflecting its growth and evolution, it was renamed from “Hakuba Hotel Group” to “Hakuba Hospitality Group” on May 16, 2024. Its portfolio includes attractive hotels, rental villas with luxurious amenities, and high-end serviced apartments. Additionally, it hosts events such as festivals and sports competitions, providing unique experiences to its customers.