The “Smartphone Usage and Travel Consumption Survey (2023)” conducted by the JTB Research Institute analyzes how lifestyles and values of consumers affect their consumption behavior and travel. This longitudinal survey, initiated in 2013, marks its eighth iteration with the latest study conducted four years after the 2019 survey. The survey highlights a shift in the role of SNS from a communication tool to a source of information gathering, along with the changes in the usage of travel-related AI services due to technological advancements.
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（Source:JTB Research Institute）
The survey was conducted in November 2023 using an internet questionnaire, with 10,000 individuals aged 18 to 69 living in the metropolitan areas of Tokyo, Nagoya, and Osaka participating in the screening survey, and 1,030 of these respondents partaking in the main survey.
Key findings of the survey include a transition in personal communication from traditional methods to messaging and chat applications, with SNS increasingly playing a more significant role in information gathering. Popular SNS platforms are identified as “LINE,” “YouTube,” and “Instagram,” with “Instagram” and “TikTok” showing a notable increase in usage rates. The survey also reports an increase in activities such as cashless transactions, internet shopping, on-demand TV viewing, online meetings, and teleworking in daily life.
The influence of smartphone games on daily behavior is significant, especially among young males, with a growing interest in e-sports, which also drives consumption related to game-related products and events.
In terms of travel-related product bookings through smartphones, there is an increase in the reservation of “tickets” and continued growth in “accommodation” bookings. Notably, the use of AI services during travel has increased, with a shift from pre-travel to during-travel usage becoming evident.
The survey results demonstrate how the use of SNS and smartphones significantly influences how consumers gather information, their consumption behavior, and travel activities, providing crucial insights into predicting future changes in consumer behavior.