Expedia has released a list of the “Top 15 Trending Islands” based on actual traveler data and insights. According to the announcement, global interest in “island travel” is rising, with searches increasing by an average of 30%. Among them, Koh Samui in Thailand has seen a 55% increase in searches, Sardinia in Italy 45%, Bali in Indonesia and the Maldives 15%, and Oahu in Hawaii 10%.
(Based on materials from Expedia Japan)
These islands are gaining popularity not only for their photogenic beauty but also for offering unique local culture and authentic experiences. For Japanese travelers in particular, popular destinations include Phu Quoc in Vietnam (searches up 105%), Guam (30%), Cebu in the Philippines (30%), Jeju Island in South Korea (25%), and Miyako Island in Japan (20%). Affordability, accessibility, and seasonal appeal are key factors behind their popularity.
(Based on materials from Expedia Japan)
For example, Koh Samui in Thailand is best visited from July to September, during the dry season with little monsoon impact, and is attracting wellness-oriented travelers. Oahu offers a wide variety of experiences, including Native Hawaiian culture, ecotourism, and surf towns on the North Shore. Bali is seeing the rise of zero-waste and culture-conscious retreat styles, appealing to travelers seeking a quiet stay.
(Based on materials from Expedia Japan)
In Japan, Miyako Island is gaining attention as a wellness destination, offering experiences such as beach yoga and treatments using local herbs. Jeju Island in South Korea is also known as a spiritual power spot, with natural hot springs and traditional Korean saunas. Phu Quoc, often called the “Maldives of Asia,” offers plenty of sustainable stays and healing experiences.
Expedia notes that traveling in the off-season can result in accommodation price fluctuations of up to 50%. The company recommends using the Price Tracker feature and trying island hopping. Booking flights and hotels together can save travelers an average of 8%. Currently, a “Big Summer Travel Sale” is underway, offering discounts of 25% or more at select properties in destinations such as Bali and the Maldives. The campaign runs until July 21, with travel valid through October 31.