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Japan
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World
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Preferred Hotels & Resorts Releases New Study: Emerging Trends Among Affluent Travelers Who Reject Standardization
Preferred Hotels & Resorts, the world’s largest independent hotel brand with over 600 member hotels in 80 countries, has released its first-ever “Luxury Travel Report.” Developed in collaboration with research firm Harris Poll, the report highlights the latest trends in the global luxury travel market. According to the findings, affluent travelers remain highly motivated to travel, planning an average of eight leisure trips this year—three of which are international. More than half also intend to increase their travel budgets compared to the previous year.
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VELTRA Announces 2025 Summer Overseas Tour Booking Trends: Shifts in Popular Destinations Observed
VELTRA Corporation has announced the results of a survey on booking trends for overseas local experiences during the summer season of 2025. The survey is based on booking data as of May 20, 2025, and analyzes the popular travel destinations and booking trends among Japanese travelers during the peak travel season from June to August. The analysis covers overseas local activities reserved through VELTRA and scheduled to take place between June 1 and August 31.
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JNTO Announcement: 3,693,300 Foreign Visitors to Japan in May 2025, Led by South Korean and Chinese Markets, Marking a 21.5% Increase Year-on-Year
(Based on materials from JNTO） According to the Japan National Tourism Organization (JNTO), the number of international visitors to Japan in May 2025 reached 3,693,300, marking a significant increase of 21.5% compared to the same month last year, and a remarkable 60.1% rise compared to May 2019. Although this represents a 5.5% decrease from the previous month (April 2025), this is considered a seasonal adjustment following the Golden Week holidays. Overall, the inbound tourism market is recovering at a pace far surpassing pre-COVID levels, indicating a full-scale resurgence in inbound travel to Japan.
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Seibu Prince Hotels Expands Multilingual Online Medical Service: “HOTEL de DOCTOR24” Now Available for Inbound Travelers at 54 Locations Nationwide
Seibu Prince Hotels Worldwide Inc. Expands Introduction of “HOTEL de DOCTOR24” Online Medical Service for Foreign Guests in Partnership with M3 Career Inc. Seibu Prince Hotels Worldwide Inc., in partnership with M3 Career, Inc., is advancing the implementation of the online medical consultation service “HOTEL de DOCTOR24” for foreign hotel guests. The service, which began in April 2025, will now be introduced at 10 additional properties, bringing the total number of facilities offering the service to 54 nationwide.
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Gaia Resort Zao Sansuien Becomes the World’s First to Receive Official “Ospitalità Diffusa” Certification
(Source： Gaia Inc.） On May 24, 2025, Gaia Inc.'s hospitality brand Gaia Resort officially received the world’s first Ospitalità Diffusa international certification from Albergo Diffuso International for its property "Gaia Resort Zao Sansuien." At the same time, another facility located in Murata Town, Miyagi Prefecture, named "Kura no Machi Gaia Resort," was registered under the startup certification category (pre-certification region).
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Addressing Labor Shortages in the Tourism Industry: Growing Utilization of Foreign Working Holiday Workers
Posted on 2025.06.02(Based on data from DIVE Inc.) DIVE Inc., a company specializing in staffing services for the tourism industry, has announced that the number of foreign workers employed at tourism facilities across Japan using working holiday visas has increased by 35% compared to the same month last year.
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A “Mental Barrier” to Inbound Tourism in Local Governments: MATCHA Survey Reveals On-the-Ground Realities
(Source: MATCHA Inc.) As inbound tourism to Japan shows signs of revitalization, MATCHA Inc. conducted a survey targeting local governments and tourism operators across the country to understand their perspectives on inbound tourism initiatives. The results revealed that 71.1% of those in charge of actual operations identified “gaining understanding of the importance of inbound strategies within their organization or community” as a key challenge. This highlights that emotional or attitudinal barriers, rather than physical resources, are hindering the advancement of such initiatives.
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Japanese Language School Opens at Hot Spring Inn in Ureshino, Saga : Launch of a Community-Based Human Resource Development Model
(Source: Innovation Partners Inc.) Innovation Partners Inc. supported the conceptualization and attraction of a new Japanese language school, ICA International Conversation Academy Ureshino Campus, established within the premises of Wataya Besso, a long-standing hot spring inn in Ureshino City, Saga Prefecture.
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Awarded for the Second Consecutive Year in Kyoto Saga: Sun Members Kyoto Saga Selected as an “Excellent Business Operator for Kyoto Tourism Morality”
(Source : Resorttrust, Inc.) Sun Members Kyoto Saga, operated by Resorttrust, Inc., has been recognized as an "Excellent Business Operator for Kyoto Tourism Morality" for the fiscal year 2024. This award is based on the "Kyoto Tourism Morality" established by Kyoto City and the Kyoto City Tourism Association, and honors businesses that implement outstanding initiatives aimed at realizing sustainable tourism through harmony with the local community, cultural preservation, and environmental conservation. Sun Members Kyoto Saga has received this award for the second consecutive year.
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