November 2025
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Super Hotel Introduces “wash+ Comfort”: Promoting Sustainable Stays with a Detergent-Free Laundry System that Reduces Environmental Impact
Super Hotel Co., Ltd. has announced the introduction of “wash+ Comfort,” an eco-friendly laundry system that achieves high cleaning performance without using detergent, as part of its efforts to offer environmentally conscious lodging experiences. The system was first introduced at Super Hotel Premier Ginza in June 2025, followed by a trial operation at Super Hotel Premier Tokyo Station Yaesu Central Exit in August. Full implementation is scheduled to begin in early November. Operating 177 hotels in Japan and abroad under the concept of “Natural, Organic, Smart,” the company continues to promote sustainable initiatives that are gentle on both people and the planet.