Posts
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Showcasing Sano City to the World: A New Approach to Inbound Tourism, the Local Living Tour
(Source:NPO ZESDA) In Tochigi Prefecture's Sano City and its surrounding areas, a new initiative called the "Local Living Tour" was launched in August 2024, aimed at showcasing the charms of Japan's rural regions to inbound tourists. This tour is part of an effort to encourage the growing number of foreign visitors to explore beyond famous destinations like Tokyo, Osaka, and Kyoto, and to discover the lesser-known areas of Japan.
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Seeking Coolness: Ranking of Japan’s Most Popular Summer Resorts
(Based on materials from Hankyu Travel International) As the scorching heat of summer continues to intensify, many people are considering a trip to a cooler destination to escape the oppressive humidity. In response to this, Hankyu Travel International conducted a survey on domestic summer resorts, highlighting their unique characteristics, popularity, and the reasons behind their appeal.
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Hotels.com Survey: The Time Japanese People Spend Choosing Accommodations and the Reasons Behind It
(Based on Hotels.com Materials) Hotels.com conducted an international survey on "hotel selection" across 10 regions worldwide. According to this survey, Japanese people rank second, just behind Mexicans, in enjoying the process of booking hotels for travel, with over 80% of respondents stating that they enjoy the hotel reservation process.
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Encounter Bears and Flying Squirrels in the Karuizawa Forest—’Karuizawa Nature Stay’ to be Held in Fall 2024
(Source: Hoshino Resorts) Hoshinoya Karuizawa, located in Karuizawa, Nagano Prefecture, will host the eco-tour "Karuizawa Nature Stay" from October 1 to November 30, 2024. This eco-tour, developed in collaboration with PICCHIO, which conducts wildlife research and eco-tours in Karuizawa, is based on Hoshino Resorts' history and philosophy of valuing nature and culture. The program is centered around the concept of "staying in a valley village" and allows participants to enjoy and learn about the rich natural environment of the Hoshino area, celebrating Hoshino Resorts' 110th anniversary.
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Challenges Toward a Sustainable Society: Nomura Real Estate Expands Resource Recycling Services in Collaboration with ECOMMIT
Posted on 2024.08.19(Source:Nomura Real Estate Holdings, Inc. ) Nomura Real Estate Holdings, Inc. has signed a business collaboration agreement with ECOMMIT Co., Ltd. to promote resource recycling efforts. This partnership will launch new initiatives contributing to a circular economy and CO₂ reduction. Specifically, Nomura Real Estate will install dedicated collection boxes for unwanted clothing and miscellaneous items at its commercial facilities and hotels. Additionally, in hotel rooms, cards will be provided for guests to indicate items they no longer need.
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Exploring New Personas in Luxury Travel: Trends in the Asia-Pacific Region
(Source: Marriott International) Marriott International conducted a survey on luxury travel among 1,202 affluent individuals across six countries: Australia, Singapore, South Korea, Japan, Indonesia, and India. The survey revealed the latest desires and travel preferences of affluent travelers in the Asia-Pacific region.
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The Fascination of Moss Learned at Oirase Gorge: The Mysteries of Nature Experienced by Junior High School Students
(Source: Hoshino Resorts) At "Hoshino Resorts Oirase Keiryu Hotel" in Towada City, Aomori Prefecture, a special event was held on August 10th, known as "Moss Day," specifically for junior high school students. This event offered participants the chance to deepen their understanding of the local natural environment and its unique charm through hands-on experiences with moss.
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Tokyu Resorts & Stay: Building the Future of the Service Industry with Its First Large-Scale Recruitment of Foreign Workers
(Source:Tokyu Resorts & Stay Co., Ltd. ) Tokyu Corporation and Tokyu Resorts & Stay Co., Ltd. have started a large-scale recruitment of foreign workers with specific skills to address labor shortages in their accommodation businesses, including "Tokyu Harvest Club" and "Tokyu Stay," which are developed and operated by the two companies.
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Coexisting with and Preserving Miyakojima’s Environment: 5 Years of HOTEL LOCAL BASE
（Source: Lightec Co., Ltd.） Lightec Co., Ltd., a company long engaged in the manufacturing and sales of disposable lighters, has announced the 5th anniversary of its resort hotel "HOTEL LOCAL BASE" located in Miyakojima, Okinawa Prefecture. In recent years, Lightec has been focusing on addressing environmental issues in Okinawa, particularly in Miyakojima—a small island surrounded by beautiful seas but burdened by large amounts of marine debris, especially plastic waste. In response to this issue, Lightec began actively tackling environmental challenges in 2019, using "HOTEL LOCAL BASE" as a base for these efforts in Miyakojima.
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Student-Run Accommodation ‘Fantasy Forest Atami’ Opens in Atami
（Source: OLIOLI-WORKS LLC） On August 1, a new accommodation facility called "Fantasy Forest Atami," managed by a project team of two Tokyo-based companies and university students, opened its doors. The facility is primarily operated by students, giving them the opportunity to gain practical business skills from a managerial perspective while running the day-to-day operations. This unique initiative is designed to revitalize the local area and support the development of the younger generation, bringing new energy to the community.