Posts
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Tourism Project with an Eye on Yakushima’s Future: Yakushima University Project Selected as a Tourism Agency Model Project
(Source : Yakushima Academy) The "Yakushima University Project," organized by the Yakushima Academy, has been selected for the Japan Tourism Agency's FY2024 "Sustainable Tourism Content Advancement Model Project" and is set to begin its demonstration phase. This project aims to strengthen the interpretative skills of guides by introducing the rich natural and cultural heritage of Yakushima, a UNESCO World Heritage site, from various perspectives. Specifically, the project will share the essence of Yakushima’s regional resources through online events, in-person events, and original tours.As part of a broader digital transformation (DX) effort, the project will also implement AI chatbots and leverage Starlink’s satellite communication services to expand information dissemination channels. This is intended to better meet the increasing needs of inbound tourists.
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【JNTO Announcement】Record-High Number of Inbound Visitors to Japan in July 2024: Major Markets, Led by China, Show Steady Recovery
According to the Japan National Tourism Organization (JNTO), the number of inbound visitors to Japan in July 2024 reached 3,292,500, marking a 41.9% increase compared to the same month last year and a 10.1% increase compared to July 2019. This result surpasses the 2,991,189 visitors recorded in July 2019, prior to the COVID-19 pandemic, by approximately 300,000, setting a new record for the second consecutive month. The cumulative number of inbound visitors to Japan up until July 2024 has reached 21,069,900, surpassing the 20 million mark at the fastest pace ever recorded.
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Showcasing Sano City to the World: A New Approach to Inbound Tourism, the Local Living Tour
(Source:NPO ZESDA) In Tochigi Prefecture's Sano City and its surrounding areas, a new initiative called the "Local Living Tour" was launched in August 2024, aimed at showcasing the charms of Japan's rural regions to inbound tourists. This tour is part of an effort to encourage the growing number of foreign visitors to explore beyond famous destinations like Tokyo, Osaka, and Kyoto, and to discover the lesser-known areas of Japan.
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Seeking Coolness: Ranking of Japan’s Most Popular Summer Resorts
(Based on materials from Hankyu Travel International) As the scorching heat of summer continues to intensify, many people are considering a trip to a cooler destination to escape the oppressive humidity. In response to this, Hankyu Travel International conducted a survey on domestic summer resorts, highlighting their unique characteristics, popularity, and the reasons behind their appeal.
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Hotels.com Survey: The Time Japanese People Spend Choosing Accommodations and the Reasons Behind It
(Based on Hotels.com Materials) Hotels.com conducted an international survey on "hotel selection" across 10 regions worldwide. According to this survey, Japanese people rank second, just behind Mexicans, in enjoying the process of booking hotels for travel, with over 80% of respondents stating that they enjoy the hotel reservation process.
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Encounter Bears and Flying Squirrels in the Karuizawa Forest—’Karuizawa Nature Stay’ to be Held in Fall 2024
(Source: Hoshino Resorts) Hoshinoya Karuizawa, located in Karuizawa, Nagano Prefecture, will host the eco-tour "Karuizawa Nature Stay" from October 1 to November 30, 2024. This eco-tour, developed in collaboration with PICCHIO, which conducts wildlife research and eco-tours in Karuizawa, is based on Hoshino Resorts' history and philosophy of valuing nature and culture. The program is centered around the concept of "staying in a valley village" and allows participants to enjoy and learn about the rich natural environment of the Hoshino area, celebrating Hoshino Resorts' 110th anniversary.
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Challenges Toward a Sustainable Society: Nomura Real Estate Expands Resource Recycling Services in Collaboration with ECOMMIT
Posted on 2024.08.19(Source:Nomura Real Estate Holdings, Inc. ) Nomura Real Estate Holdings, Inc. has signed a business collaboration agreement with ECOMMIT Co., Ltd. to promote resource recycling efforts. This partnership will launch new initiatives contributing to a circular economy and CO₂ reduction. Specifically, Nomura Real Estate will install dedicated collection boxes for unwanted clothing and miscellaneous items at its commercial facilities and hotels. Additionally, in hotel rooms, cards will be provided for guests to indicate items they no longer need.
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Exploring New Personas in Luxury Travel: Trends in the Asia-Pacific Region
(Source: Marriott International) Marriott International conducted a survey on luxury travel among 1,202 affluent individuals across six countries: Australia, Singapore, South Korea, Japan, Indonesia, and India. The survey revealed the latest desires and travel preferences of affluent travelers in the Asia-Pacific region.
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The Fascination of Moss Learned at Oirase Gorge: The Mysteries of Nature Experienced by Junior High School Students
(Source: Hoshino Resorts) At "Hoshino Resorts Oirase Keiryu Hotel" in Towada City, Aomori Prefecture, a special event was held on August 10th, known as "Moss Day," specifically for junior high school students. This event offered participants the chance to deepen their understanding of the local natural environment and its unique charm through hands-on experiences with moss.
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Tokyu Resorts & Stay: Building the Future of the Service Industry with Its First Large-Scale Recruitment of Foreign Workers
(Source:Tokyu Resorts & Stay Co., Ltd. ) Tokyu Corporation and Tokyu Resorts & Stay Co., Ltd. have started a large-scale recruitment of foreign workers with specific skills to address labor shortages in their accommodation businesses, including "Tokyu Harvest Club" and "Tokyu Stay," which are developed and operated by the two companies.