Inbound
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JNTO Announcement：The number of international visitors to Japan in September 2025 reached 3,266,800, marking a 13.7% year-on-year increase, and setting a new all-time high for September.
(Source: JNTO) According to data released by The Japan National Tourism Organization (JNTO), the number of international visitors to Japan in September 2025 reached 3,266,800, marking a 13.7% increase compared to the same month of the previous year. This figure represents the highest September on record, surpassing the 3-million mark for the first time. It exceeds the 2,872,487 visitors recorded in September 2024 by approximately 390,000, indicating that inbound demand is expanding across a wide range of regions. Although September is typically a quieter period following the summer school holidays, the continued depreciation of the yen and the expansion of air routes supported steady growth, particularly in East Asia. Eighteen markets, including Taiwan, the United States, and Germany, achieved record highs for the month of September, contributing to the overall increase.
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JNTO Announcement: 3.428 Million International Visitors to Japan in August 2025, Driven by Chinese and Taiwanese Markets, Up 16.9% Year-on-Year
(Source: JNTO) The Japan National Tourism Organization (JNTO) announced that the number of international visitors to Japan in August 2025 reached 3,428,000, representing a 16.9% increase compared to the same month of the previous year. This figure marked the highest ever for August and the first time the number exceeded the 3 million threshold. It was more than 490,000 above the 2,933,381 visitors in August 2024, indicating growing inbound demand across a wide range of regions. In addition to East Asian markets, seasonal demand expanded in Europe, the United States, Australia, and the Middle East due to school holidays, with several markets hitting record highs that contributed to the overall growth.
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JNTO Announcement: Number of International Visitors to Japan in July 2025 Reaches 3.437 Million, Driven by the Chinese Market, Up 4.4% Year-on-Year
(Based on materials from JNTO) According to the Japan National Tourism Organization (JNTO), the number of international visitors to Japan in July 2025 reached 3.437 million, a 4.4% increase compared to the same month of the previous year (3,292,602) and a 1.8% increase from the previous month (3.378 million in June 2025). This indicates a continued recovery trend in inbound travel demand. While demand in some regions such as Southeast Asia tends to slow down during the summer, increased travel during long holiday periods is believed to have boosted overall numbers.
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Chinese tourists are once again turning their attention to Japan travel: The latest trends show increasing individualization and regional orientation
(Based on materials from Unbot Inc.) In recent years, Japan has been reappraised among Chinese tourists as a travel destination that is “close, safe, and rich in experiential value.” Especially between 2024 and 2025, there has been a marked increase in in-depth trips and visits to regional areas, centered on independent travel. Against this backdrop, Unbot Inc., a company specializing in digital marketing for the Chinese-speaking market, has analyzed changes in Chinese tourists’ travel styles and needs, clarifying the reasons behind Japan’s renewed appeal.
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JNTO Announcement: 3,693,300 Foreign Visitors to Japan in May 2025, Led by South Korean and Chinese Markets, Marking a 21.5% Increase Year-on-Year
(Based on materials from JNTO） According to the Japan National Tourism Organization (JNTO), the number of international visitors to Japan in May 2025 reached 3,693,300, marking a significant increase of 21.5% compared to the same month last year, and a remarkable 60.1% rise compared to May 2019. Although this represents a 5.5% decrease from the previous month (April 2025), this is considered a seasonal adjustment following the Golden Week holidays. Overall, the inbound tourism market is recovering at a pace far surpassing pre-COVID levels, indicating a full-scale resurgence in inbound travel to Japan.
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Seibu Prince Hotels Expands Multilingual Online Medical Service: “HOTEL de DOCTOR24” Now Available for Inbound Travelers at 54 Locations Nationwide
Seibu Prince Hotels Worldwide Inc. Expands Introduction of “HOTEL de DOCTOR24” Online Medical Service for Foreign Guests in Partnership with M3 Career Inc. Seibu Prince Hotels Worldwide Inc., in partnership with M3 Career, Inc., is advancing the implementation of the online medical consultation service “HOTEL de DOCTOR24” for foreign hotel guests. The service, which began in April 2025, will now be introduced at 10 additional properties, bringing the total number of facilities offering the service to 54 nationwide.
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Addressing Labor Shortages in the Tourism Industry: Growing Utilization of Foreign Working Holiday Workers
投稿 : 2025.06.02(Based on data from DIVE Inc.) DIVE Inc., a company specializing in staffing services for the tourism industry, has announced that the number of foreign workers employed at tourism facilities across Japan using working holiday visas has increased by 35% compared to the same month last year.
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A “Mental Barrier” to Inbound Tourism in Local Governments: MATCHA Survey Reveals On-the-Ground Realities
(Source: MATCHA Inc.) As inbound tourism to Japan shows signs of revitalization, MATCHA Inc. conducted a survey targeting local governments and tourism operators across the country to understand their perspectives on inbound tourism initiatives. The results revealed that 71.1% of those in charge of actual operations identified “gaining understanding of the importance of inbound strategies within their organization or community” as a key challenge. This highlights that emotional or attitudinal barriers, rather than physical resources, are hindering the advancement of such initiatives.
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The Growing Wave of ‘Tabi-Run’ in Japan : A New Travel Style Combining Tourism and Running
Skyscanner Japan Inc. conducted a survey to explore the trends of “tabi-run,” a form of travel that centers around running or marathon participation, which has been gaining attention in recent years. The impetus behind this survey includes the fact that 46% of the participants in the Tokyo Marathon held on March 2, 2025, were international runners. This wide international participation highlights a growing global trend of travel centered around sports.
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JNTO Announcement : 3,497,600 International Visitors to Japan in March 2025, Up 13.5% Year-on-Year
(Source: JNTO) The Japan National Tourism Organization (JNTO) announced that the number of international visitors to Japan in March 2025 was 3,497,600, marking a 13.5% increase compared to the same month of the previous year, which saw 3,081,781 visitors. This also represents a significant increase from the previous month, with approximately 240,000 more visitors. Compared to March 2019, before the COVID-19 pandemic, which recorded 2,760,136 visitors, the number increased by 26.7%, clearly indicating a continued recovery trend in the inbound tourism market. (Based on data from JNTO) By country, the highest number of visitors in March 2025 came from South Korea, totaling 691,700. Although this represents an 18.4% decrease from the previous month, it is considered to be a reactionary decline following the surge in travel demand during the Lunar New Year holiday in February. On the other hand, it shows a 4.3% increase compared to the same month of the previous year and an 18.1% increase compared to March 2019, both positive figures, indicating a stable recovery in demand from the South Korean market. With factors such as visa exemption and the resumption of flight routes in the background, continued strong demand is expected. The number of visitors from China...