Uncategorized
-
Travel Trends in 2025 According to Rakuten Insight Survey: Over Half of Respondents Have Taken or Plan to Take Domestic Overnight Trips
Posted: 2026.05.03Rakuten Insight, Inc. conducted an online survey regarding actual travel behavior in 2025. The survey was carried out over five days, from March 14 to March 18, 2025, targeting 1,000 men and women aged 20 to 69 from across Japan. According to the results, 56.8% of respondents answered that they had taken or were planning to take at least one “domestic trip with overnight stay” in 2025. On the other hand, the percentage of respondents who answered that they had taken or were planning to take an “overseas trip” was only 11.7%. By gender and age group, the highest proportion for domestic travel was among women in their 30s at 69.8%, followed by women in their 20s at 64.2%. For overseas travel, the highest percentage was among men in their 20s at 19.8%, followed by men in their 30s at 17.6%. Interesting trends were also observed regarding travel budgets. For a single domestic trip with overnight stay (per person), the most common budget range was ¥50,000 to ¥59,999, selected by 18.3% of respondents. This was followed by ¥30,000 to ¥39,999 at 12.9%, and ¥100,000 to ¥199,999 at 11.8%. In the case of overseas travel, the most common budget range was...
-
Tourism DX Subsidy Guide for Hotels: Up to ¥15M + ¥8M Expert Support in FY2026
Posted: 2026.05.03The flagship Tourism DX subsidy for FY2026 (Reiwa 8) is the "Tourism DX Promotion Project for Nationwide Tourist Destinations and Tourism Industries," a program administered directly by the Japan Tourism Agency. For accommodation operators, the "Revenue and Productivity Enhancement" category offers a 50% subsidy rate with a cap of ¥15,000,000, plus a separate allocation of up to ¥8,000,000 for expert accompaniment support. This article walks through the process step by step — from application to post-adoption operations — with a focus on implementing a Revenue Management System (RMS). A downloadable application checklist (PDF) and KPI-setting template (Excel) are also available at the end of the article.
-
Hakuba Iwatake Mountain Resort Achieves Record-High Visitor Numbers : Year-Round Resort Strategy Proves Successful
(Based on data from Hakuba Iwatake Mountain Resort) Iwateke Resort Co., Ltd., the operator of Hakuba Iwatake Mountain Resort, recorded over 208,000 visitors during the 2024–2025 winter season (from December 20, 2024 to March 30, 2025), marking a significant increase of 141% compared to the previous season. Additionally, the total number of visitors for fiscal year 2024 (from April 19 to November 17, 2024, and December 20, 2024 to March 30, 2025) exceeded 463,000, reaching 125% of the previous year’s record, which had been the highest since 2000.
-
Airbnb’s 2025 Travel Destination Rankings: Cities Gaining Popularity in Japan and Around the World
(Source: Airbnb Japan Inc.) Airbnb has announced the ranking of travel destinations that global guests are focusing on for 2025, as well as the destinations chosen by residents in Japan. In 2024, large-scale cultural events such as Taylor Swift’s Eras Tour and the Olympics drove travel demand. Similarly, in 2025, "experience-based travel" is expected to continue capturing the interest of travelers. According to Airbnb’s data, searches for popular destinations increase in alignment with major event schedules.
-
Thailand Ranks First! Top Overseas Destinations Popular Among Japanese Travelers for the New Year Holiday
Booking.com, one of the world's largest digital travel platforms with the mission to make experiencing the world more accessible for everyone, conducted a survey on Japanese travelers' trends for the 2024–2025 New Year holiday season. Based on data from accommodations searched for check-in on December 31, 2024, on its platform, Booking.com revealed a ranking of the most popular overseas destinations among Japanese travelers.
-
Work While Enjoying Autumn Foliage Spots! Otetsutabi’s 2024 Autumn Foliage Special Begins
(Source: Otetsutabi Co., Ltd.) Otetsutabi Co., Ltd. has launched its “Autumn Foliage Special 2024,” a program that offers participants the opportunity to enjoy short-term work while experiencing Japan’s famous autumn foliage. This special initiative is designed to recruit workers for jobs near some of Japan’s best autumn foliage spots, allowing participants to work while taking in beautiful scenery and enjoy a solo journey at a reduced cost.
-
Booking.com Announces: Benefits of Multi-Generational Travel and Trending Destinations
(Source: Booking.com) Booking.com has released its latest survey, "Gen.Voyage!", which focuses on multi-generational family travel in the Asia-Pacific region (APAC). The survey, conducted with over 8,000 internet users aged 16 to 64 from 11 countries and regions across APAC, including Japan, provides insights into multi-generational travel trends.
-
AI-Powered Summer Travel: Relaxation and Digital Detox Among Popular Trends for 2024
AVA Intelligence Inc., which provides the travel planning service "AVA Travel" powered by AI, conducted a survey of users who used AVA Travel to create travel plans for this summer (July to September 2024) after January 2024.
-
The Relationship Between Japanese Culture and Inbound Tourism: The Interaction Between Cross-Border E-Commerce and Tourism as Shown by BEENOS
BEENOS Inc. conducted a survey on the awareness of cross-border e-commerce (EC) and Japanese culture among 1,821 overseas customers who use the company's international purchase support service, Buyee. This survey aimed to explore how international consumers perceive Japanese culture and cross-border EC, focusing on areas related to the newly announced Cool Japan Strategy, offering a different perspective from Buyee’s purchase data.