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Airbnb’s 2025 Travel Destination Rankings: Cities Gaining Popularity in Japan and Around the World
(Source: Airbnb Japan Inc.) Airbnb has announced the ranking of travel destinations that global guests are focusing on for 2025, as well as the destinations chosen by residents in Japan. In 2024, large-scale cultural events such as Taylor Swift’s Eras Tour and the Olympics drove travel demand. Similarly, in 2025, "experience-based travel" is expected to continue capturing the interest of travelers. According to Airbnb’s data, searches for popular destinations increase in alignment with major event schedules.
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Thailand Ranks First! Top Overseas Destinations Popular Among Japanese Travelers for the New Year Holiday
Booking.com, one of the world's largest digital travel platforms with the mission to make experiencing the world more accessible for everyone, conducted a survey on Japanese travelers' trends for the 2024–2025 New Year holiday season. Based on data from accommodations searched for check-in on December 31, 2024, on its platform, Booking.com revealed a ranking of the most popular overseas destinations among Japanese travelers.
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Work While Enjoying Autumn Foliage Spots! Otetsutabi’s 2024 Autumn Foliage Special Begins
(Source: Otetsutabi Co., Ltd.) Otetsutabi Co., Ltd. has launched its “Autumn Foliage Special 2024,” a program that offers participants the opportunity to enjoy short-term work while experiencing Japan’s famous autumn foliage. This special initiative is designed to recruit workers for jobs near some of Japan’s best autumn foliage spots, allowing participants to work while taking in beautiful scenery and enjoy a solo journey at a reduced cost.
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Booking.com Announces: Benefits of Multi-Generational Travel and Trending Destinations
(Source: Booking.com) Booking.com has released its latest survey, "Gen.Voyage!", which focuses on multi-generational family travel in the Asia-Pacific region (APAC). The survey, conducted with over 8,000 internet users aged 16 to 64 from 11 countries and regions across APAC, including Japan, provides insights into multi-generational travel trends.
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AI-Powered Summer Travel: Relaxation and Digital Detox Among Popular Trends for 2024
AVA Intelligence Inc., which provides the travel planning service "AVA Travel" powered by AI, conducted a survey of users who used AVA Travel to create travel plans for this summer (July to September 2024) after January 2024.
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The Relationship Between Japanese Culture and Inbound Tourism: The Interaction Between Cross-Border E-Commerce and Tourism as Shown by BEENOS
BEENOS Inc. conducted a survey on the awareness of cross-border e-commerce (EC) and Japanese culture among 1,821 overseas customers who use the company's international purchase support service, Buyee. This survey aimed to explore how international consumers perceive Japanese culture and cross-border EC, focusing on areas related to the newly announced Cool Japan Strategy, offering a different perspective from Buyee’s purchase data.
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To Escape the Scorching Heat! Five “Cool Destinations” Both Domestic and International
(Based on materials from Hotels.com) Hotels.com has released its top five "cool destinations" to help travelers beat the intense heat of 2024, both within Japan and internationally. Since Tokyo recorded its first extreme heat day of the year, the relentless high temperatures have driven many people to seek refuge in cooler resorts across the country. This trend is clearly reflected in the over 20% increase in searches for well-known summer retreat areas like Gotemba in Shizuoka Prefecture, Karuizawa in Nagano Prefecture, and Lake Kawaguchi in Yamanashi Prefecture, suggesting that many are eager to escape the sweltering heat.
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Tourism Project with an Eye on Yakushima’s Future: Yakushima University Project Selected as a Tourism Agency Model Project
(Source : Yakushima Academy) The "Yakushima University Project," organized by the Yakushima Academy, has been selected for the Japan Tourism Agency's FY2024 "Sustainable Tourism Content Advancement Model Project" and is set to begin its demonstration phase. This project aims to strengthen the interpretative skills of guides by introducing the rich natural and cultural heritage of Yakushima, a UNESCO World Heritage site, from various perspectives. Specifically, the project will share the essence of Yakushima’s regional resources through online events, in-person events, and original tours.As part of a broader digital transformation (DX) effort, the project will also implement AI chatbots and leverage Starlink’s satellite communication services to expand information dissemination channels. This is intended to better meet the increasing needs of inbound tourists.
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Showcasing Sano City to the World: A New Approach to Inbound Tourism, the Local Living Tour
(Source:NPO ZESDA) In Tochigi Prefecture's Sano City and its surrounding areas, a new initiative called the "Local Living Tour" was launched in August 2024, aimed at showcasing the charms of Japan's rural regions to inbound tourists. This tour is part of an effort to encourage the growing number of foreign visitors to explore beyond famous destinations like Tokyo, Osaka, and Kyoto, and to discover the lesser-known areas of Japan.
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Seeking Coolness: Ranking of Japan’s Most Popular Summer Resorts
(Based on materials from Hankyu Travel International) As the scorching heat of summer continues to intensify, many people are considering a trip to a cooler destination to escape the oppressive humidity. In response to this, Hankyu Travel International conducted a survey on domestic summer resorts, highlighting their unique characteristics, popularity, and the reasons behind their appeal.