December 2025
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JNTO Announcement：The number of international visitors to Japan in October 2025 reached 3,896,300, marking a 17.6% year-on-year increase, and setting a new all-time high for October.
(Source: JNTO) According to data released by the Japan National Tourism Organization (JNTO), the number of international visitors to Japan in October 2025 reached 3,896,300, marking a 17.6% increase compared to the same month of the previous year. This figure set a new record high for October, surpassing 3.8 million visitors for the first time. The total exceeded the 3,312,193 visitors in October 2024 by roughly 580,000, and also rose from 3,266,800 in September 2025. The growth was driven by robust demand from East Asia, combined with a steady recovery in North America, Europe, Oceania, and the Middle East. The start of the autumn foliage season, expansion of international flight routes, and the continued depreciation of the yen further boosted arrivals. As a result, 20 markets recorded their highest-ever October figures.
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Fuji Marriott Hotel Lake Yamanaka Earns “Three Gyoiko Sakura” Certification under Sakura Quality An ESG Practice — First Hotel in Yamanashi Prefecture to Receive the Recognition
(Source: Mori Trust Hotels & Resorts Co., Ltd.) Fuji Marriott Hotel Lake Yamanaka has been awarded the “Three Gyoiko Sakura” certification under the Sakura Quality An ESG Practice program, a tourism quality certification system operated by Sakura Quality Management Co., Ltd. This marks the first certification of its kind among accommodation facilities in Yamanashi Prefecture, recognizing the hotel’s highly regarded sustainability initiatives developed in collaboration with the local community. Sakura Quality An ESG Practice is a comprehensive evaluation system that assesses sustainability, community contribution, environmental awareness, and employee relations within the tourism industry, requiring initiatives aligned with the Sustainable Development Goals (SDGs).