December 2025
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Fuji Marriott Hotel Lake Yamanaka Earns “Three Gyoiko Sakura” Certification under Sakura Quality An ESG Practice — First Hotel in Yamanashi Prefecture to Receive the Recognition
(Source: Mori Trust Hotels & Resorts Co., Ltd.) Fuji Marriott Hotel Lake Yamanaka has been awarded the “Three Gyoiko Sakura” certification under the Sakura Quality An ESG Practice program, a tourism quality certification system operated by Sakura Quality Management Co., Ltd. This marks the first certification of its kind among accommodation facilities in Yamanashi Prefecture, recognizing the hotel’s highly regarded sustainability initiatives developed in collaboration with the local community. Sakura Quality An ESG Practice is a comprehensive evaluation system that assesses sustainability, community contribution, environmental awareness, and employee relations within the tourism industry, requiring initiatives aligned with the Sustainable Development Goals (SDGs).