July 2025
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Super Hotel appoints first overseas manager: Venture Manager System puts hotel in charge of operations
(Based on materials from Super Hotel Co., Ltd.) On July 25, 2025, Super Hotel Co., Ltd. will, for the first time, appoint global talent from its in-house training institution, SHHAM (Super Hotel Hospitality Academy Myanmar), as hotel managers and assistant managers. This appointment is based on the company’s unique “Venture Manager Program,” and marks the first time that foreign nationals will take full responsibility for operating an entire hotel property.
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Top 10 World Heritage Sites to Visit in Summer, According to Jalan News Survey
(Based on materials from Recruit Co., Ltd.) Jalan News, a travel information website operated by Recruit Co., Ltd., conducted a survey on the theme of "World Heritage Sites to Visit in Summer" and announced the "Jalan Summer World Heritage Ranking."
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Preferred Hotels & Resorts Releases New Study: Emerging Trends Among Affluent Travelers Who Reject Standardization
Preferred Hotels & Resorts, the world’s largest independent hotel brand with over 600 member hotels in 80 countries, has released its first-ever “Luxury Travel Report.” Developed in collaboration with research firm Harris Poll, the report highlights the latest trends in the global luxury travel market. According to the findings, affluent travelers remain highly motivated to travel, planning an average of eight leisure trips this year—three of which are international. More than half also intend to increase their travel budgets compared to the previous year.
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VELTRA Announces 2025 Summer Overseas Tour Booking Trends: Shifts in Popular Destinations Observed
VELTRA Corporation has announced the results of a survey on booking trends for overseas local experiences during the summer season of 2025. The survey is based on booking data as of May 20, 2025, and analyzes the popular travel destinations and booking trends among Japanese travelers during the peak travel season from June to August. The analysis covers overseas local activities reserved through VELTRA and scheduled to take place between June 1 and August 31.
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JNTO Announcement: 3,693,300 Foreign Visitors to Japan in May 2025, Led by South Korean and Chinese Markets, Marking a 21.5% Increase Year-on-Year
(Based on materials from JNTO） According to the Japan National Tourism Organization (JNTO), the number of international visitors to Japan in May 2025 reached 3,693,300, marking a significant increase of 21.5% compared to the same month last year, and a remarkable 60.1% rise compared to May 2019. Although this represents a 5.5% decrease from the previous month (April 2025), this is considered a seasonal adjustment following the Golden Week holidays. Overall, the inbound tourism market is recovering at a pace far surpassing pre-COVID levels, indicating a full-scale resurgence in inbound travel to Japan.