May 2025
-
A “Mental Barrier” to Inbound Tourism in Local Governments: MATCHA Survey Reveals On-the-Ground Realities
(Source: MATCHA Inc.) As inbound tourism to Japan shows signs of revitalization, MATCHA Inc. conducted a survey targeting local governments and tourism operators across the country to understand their perspectives on inbound tourism initiatives. The results revealed that 71.1% of those in charge of actual operations identified “gaining understanding of the importance of inbound strategies within their organization or community” as a key challenge. This highlights that emotional or attitudinal barriers, rather than physical resources, are hindering the advancement of such initiatives.
-
Japanese Language School Opens at Hot Spring Inn in Ureshino, Saga : Launch of a Community-Based Human Resource Development Model
(Source: Innovation Partners Inc.) Innovation Partners Inc. supported the conceptualization and attraction of a new Japanese language school, ICA International Conversation Academy Ureshino Campus, established within the premises of Wataya Besso, a long-standing hot spring inn in Ureshino City, Saga Prefecture.